Getting started with blogging…
I recently spoke about the top 4 reasons you should be blogging in a podcast (you can listen to it here) but sometimes people find it hard to know here to start so I am going to outline some of the steps you need to do in order to get started, after all, getting started is the hardest thing to do, so let’s get started with:-
Finding and defining your niche
It took me some time to finally narrow down to find and define my niche.
I had been teaching for over 34 years and started life as an IT trainer and for the last 10 years I have been teaching teacher how to teach and assessors to assess. Needing always to shake things up a bit, I started to teach people how to create online courses, my passion is teaching, I also still have a passion for teaching people about how to use technology and I realised that there is more to teaching online courses, so moved over to helping people to create and sell e-learning products.
So, if you want to find and define your niche, here is what you need to do.
1 – what is your passion?
Mine is teaching people to teach, create e-learning products and to market and sell them
2 – what are people problems in these areas?
I found that people who were not qualified teachers, did not know how to create a course, that they did not know about the software to use, or how to sell them either. As I had years of experience, and burnt the midnight oil to fine tune my online courses, I had already ironed out any kinks and can share my experience and expertise to others.
3 – what is the competition doing? I looked around to find out what my competition was doing, a lot of people where teaching how to create an online course, but they did not do the whole package, ie, create, build and sell online courses, books, videos, etc.
And that’s it!
So, I help people to create and sell e-learning products…
Like me it took me a while and you might need to change it up a bit as you go along. So, grab a pen and paper and start doing some action.
Write down the headings and the answers to the following:-
1 – what is your passion?
2 – what are people problems?
3 – what is the competition doing?
There you have it, now you can create your strapline like I did…
I help people to xxx and xxx…so that they (what is the change they get)
You need to explain the change they will get once they have taken your course, or read your book etc.
Now you have defined your niche we need to start planning your blog – check out next week’s blog for the planning part. If you are not sure why you should be blogging, you might be interested in listening to the podcast this post because if you are not blogging, you are missing out on a ton of benefits and you are leaving money on the table.
If you want to start a blog and would like some hand holding, check out my free course that will hand hold you and show you how to set up a blog on WordPress in less than 20 mins. Click here to enrol on this free course as well as getting access to free resources, tips, offers and updates as a Plus Member of the Kaz Academy.
I have also got a live workshop in Bournemouth in the UK, ‘Getting Started With Blogging’ in
September – Sorry, this workshop is now full, however, there is a book you can pre-order with the same content for just £12 £6 and you can get your copy here, just remember to put in the code GETBLOG to get your pre-order copy for have price!