You are listening to the Kaz Johnson Show. Hello and welcome to session 102 This week I am talking to you about creating and selling a pdf ebook
Hello and welcome to the Kaz Johnson Show, my name is Kaz Johnson and I am your host today, this is episode 102 and today I am talking to you about creating a pdf ebook that you can either give away as a lead magnet, sell on your own website or places like Amazon as a print book or an ebook for Kindle.
First, you need to plan it all out… you know that I am a huge believer in planning… Let’s start by looking at some of the topics you could write about. They need to align with your core deliverables and it needs to be something you are passionate about. Why? Because your readers will feel that you are passionate about your subject, and if you are not, whey should they be? The other reason is that when the going gets tough, your passion will see you through.
Are you ready? So, let’s start by doing some research.
Who are your customers and what do they want?
By understanding who your customers are and what they want, what their problems are, you can tailor-make your book to solve your customer’s problems. Do this by going to your facebook group, if you have one and asking them. Or if you are in other people’s groups or forums, see what type of questions get asked. Finally, you could also head on over to answerthepublic it is also good for some inspiration too.
Now create a great headline for your book. You need to keep it simple, easy to remember and short. Short titles fit into URL’s. For example, Twitter and they will also be easier to read and remember too. Not only that, your headline title should be easy to pronounce and descriptive too. So, now is a time to do a little brain dump of titles, keeping in mind what the book is about, and how it will help solve your customer’s problem when they go searching for the answer.
Now you can get started with writing the book. I use Scrivener to write most things, from blogs, books, and even my courses. I love the way it’s laid out and that I can move things around too! However, you can use a word processing document like Word, Pages or Google’s Docs.All you need to do here is to put in the headline, then enter the main topics as headlines, making sure that they are in a logical order.
Once you have created your headlines, it’s time to flesh out the main body of your book. Don’t worry about being perfect at this moment, just write it all out and then perfect it later with proofreading. Just let your words flow at this point.
After a day or so, you can proofread your work. I found that it’s best to proofread after some time has passed as my mind is fresh on my work. We often get blind to our work if you do it as you go along.
When your book has been written and proofread by yourself. It’s time to make it easy on the eye and you do this with images.
After you have prettied up your book you can save it as a PDF and send it to someone else to proofread this. Once you have had someone look over your book and you have made the updates you are ready to create your artwork.
I use Adazing for my cover, they offer book covers, kindle shots and more.
Now it’s time to publish your book onto your own website so that you can sell your book on our own website. This is great as not only do you get to keep all your money, but it also shows that you are the expert in your area of expertise too.
So, here are the steps you need to make this a passive income:-
Upload your file somewhere where your customers can get instant access to their book and you do not have to manually send it out. You will also need to set up a payment system so that you get paid.
There are a couple of things you will need to do this and one is to upload to Amazon s3 so that people can download your book. Amazon S3 is a safe, reliable and cheap way to store your files. However, if you use something like E-junkie you can store your files on their platform.
You will also need to let your customers buy your book, so you will need a payment gateway like PayPal or Stripe account set up and you will also need to have a shopping cart or something similar. I use ThriveCart. Thrivecart is not just a shopping cart, but a very sophisticated tool that helps you to promote and take payments for physical products, digital products, subscriptions, and services to your customer. It’s an easy-to-use software for creating checkout pages that convert more clicks into sales and dramatically increases your profits by creating up-sells, down-sells, and bumps. And it can do a whole lot of other things too! More about that in another post as I will be doing a review post on Thrivecart soon.
When I first started out I used E-junkie – this is a simple way to take payments and get your book automatically delivered. Prices start from just $5 a month and they also offer a free 30 day trial too. You just upload your file, copy and past the button and put it onto your website.
You can also sell your book on Amazon Market place by publishing it to Amazon KDP. This is a print on demand services where they will promote your book as well as print it for you and deal with all the customer service issues. You can also publish your book as a Kindle book on Amazon too! If you would like to see the steps you need to take to create a book or Kindle on Amazon, why not join the Success Club, where I have a course that shows you the exact steps to take. Just head on over to the Success Club and join.
Now you have your ebook, its time to start promoting your book by blogging about it and telling everyone about it. On social media as well as your newsletters. You are sending out weekly newsletters, right?
That’s all from me this week.
Thank you for joining me this week and I will speak to you next week.
This podcast is sponsored by the Success Club, a membership program that helps you to plan, build and grow your online business. With a monthly masterclass, an online networking event, and resources.