A great product launch should begin with a teaser campaign. I remember years ago seeing the teaser campaign for the launch of the Orange mobile network, it had me hooked to find out what it was all about. I stared transfixed to tv, watching advert after adverts to find what it was all about. Now you can do the same with your product.
So then, the main idea with a teaser campaign is to create curiosity as we are all curious by design. Just like when Orange Mobile created their teaser campaign, I just had to find out what this was all about, their campaign had me hooked to find out what it was all about, what was coming up.
And the good thing about teaser campaigns is that they work for nearly everyone on most platforms.
So how do you get started?