The biggest platform-building mistake?
Failing to clearly define your brand.
Are you an entrepreneur who is just starting out? If so, it can be challenging to figure out what your business brand should be. There are many factors that go into determining the best course of action for your business, including how much time and money you have available. With some careful consideration on where you want your company’s focus to lie, figuring out a strategy for branding will become easier.
To help get started with this process, I’ve created a list of 5 questions that every new company needs to answer in order to create their own unique identity:
- What do you sell?
- Who are your customers?
- What makes you different from competitors?
- How does this translate visually through design work or other methods like copywriting?
- What is the tone?
Brand identity encompasses the name, typeface, logo or symbol that you associate with your business for consumers for ease-of-communication and brand awareness.
Effectively communicating identity can make a company more desirable and coherent to its target audience. Partnerships and collaborations with other businesses lend their support to brand strategy, authenticity and influence in the face of competition.
A business’ visual culture – also called style – comprises the fonts chosen, colors used, photography lens choices (how close up? And what background?) as well as every choice throughout the design process (i.e., strategic selection of content area; color coding; etc.). To prepare for your own business or company’s communications here are helpful tips – Plan ahead early because, failing to plan, is planning to fail.
As someone who is just starting an online business, it’s best to focus on just that and not worry about profits yet. It’s true that income figures affect one’s confidence and morale, but it’ll also be extremely difficult to grow or keep your existing revenue once you’ve forgotten what fuels all businesses: new customers.
Take a pen and paper, write the question at the top, then answer these questions…
1) A brand identity is a name, phrase or symbol that helps customers identify and distinguish your business. Do you have a name for yours?
2) Creating a strong brand identity takes time and effort. What will be the one thing people say about your business when they’re asked about it?
3) Too many entrepreneurs start businesses without thinking of their own personal values, so being an ethical company is important to me. How does being ethical align with your story as an entrepreneur?
4) Businesses need to stay true to their values in every aspect of their operations from sales strategy to customer service – how do you plan on doing this with your experience and personality?
Skip this step and you’ll constantly struggle with questions like:
• Who is my audience?
• What kind of message will engage them?
• What content should I make?
• Is my message too narrow or too broad?
The biggest platform-building mistake? Failing to clearly define your brand. If you are an entrepreneur who is just starting out, it can be challenging to figure out what your business’s brand should be. There are many factors that go into determining the best course of action for your business, including how much time and money you have available. With some careful consideration on where you want to take your company in terms of branding, we think this Clarify Your Brand Identity Course may be a great resource for guiding future decisions about marketing or advertising channels as well as other aspects of running a successful enterprise!
So If you want to get crystal clear on your vision, audience, and message, the Kaz Johnson’s course, Clarify Your Brand Identity, which will simplify every decision you make as you build your platform.
No more second-guessing. No more starts and stops. You’ll finally have a firm foundation and certainty you’re on the right track thanks to:
A branding masterclass with Kaz Johnson: You’ll learn the difference between a platform that blends in with the crowd . . . and one that feels like a breath of fresh air to your ideal audience and customers.
You will learn things like..
Online Business vision
The 10-question Online Business vision exercise: After this, you’ll know exactly who your audience is, what you can offer them, and what sets you apart from everyone else.
The value proposition
The value proposition generator: You’ll be able to succinctly communicate how your platform can benefit your audience and customers.
Your website prep
Your website prep checklist: Everything you need to create a website that reflects your brand and attracts your ideal customers will be ready to go.
Every Online needs a professional-looking website that will attract the right audience.
But where do you start? Should you use WordPress? Which theme? What should the pages say? Oh yeah . . . and how the heck do you get everything to just work?