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Build your business with ethical bribes

Building your list needs to be a number one priority in your business.  You need to have a constant stream of new customers and you also need to build an asset that you own.

In this episode I talk you through how to start building your list with an ethical bribe.



Hello and welcome to episode 018 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at

Today I am talking about building your list with ethical bribe! Heck Kaz I here you say, bribe? So let me start off by explaining what an ethical bribe is….It’s something you give of value, like an ebook, video or something of that nature, in exchange for their contact details.

Now why do you want to do this? It serves as several reasons really, the first one being is that it is important that you are building your list, something that you own, and not something that Facebook or Instagram owns and the other is, you are getting to show yourself as the ‘go to’ person in your industry, and then you can start a relations ship with them by sending to them offers, promotions, tips, tricks and advise.

Start to build your business with an ethical bribe

So, lets look at what you need… First you need to think about what you can offer  – I have used, a Toolkit in the form of a downloadable e-book, a challenge, a mini course, a behind the scenes tour, a free webinar…. These are just some of the things I offer, as well as doing a blog with a freebie at the end… Like this one.

Perhaps the most common one, and easiest, is to do a free ebook, now I use Designrr, which creates beautiful ebooks, from templates using things like posts, I will put a link in the show notes for you.

Think about what would be beneficial to your target audience, create a bribe, then set up a system to get them delivered automatically and then the receipt’s details get added to your email provider’s list that you have created. So I will explain the order in which I set this up..

Create a list in your email software – I use Getresponse

Create a landing page to download your ethical bribe – I use Thrive Themes

Link your Call to action sign up box to your email provider and the list you have created

Create a bribe – I use Designrr

Upload it to Amazon S3

Copy that link and put it onto a downloadable landing page, I use a separate templated download page

Create some follow up emails as autoresponders

Set and forget it!

I have done a mini training video to show you how I do this using the software I have mentioned and you can download it by going to

So, what can you offer to your customers and potential customers that would be of something of value to them that you can create for them, in exchange for their contact details?

Now then, it’s over to you, it’s your turn to start to building your business with ethical bribes and here is your Action plan for this week, I want you to grab a pen and paper and do some brainstorming… what could you offer as an ethical to your target audience?

If you liked this episode please leave a review by going to, you can also subscribe to this podcast by going to and you will receive notifications straight to your inbox each week. Finally, why not join our Facebook Group to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week. [/scroll-box]

Action plan for this week, I want you to grab a pen and paper and do some brainstorming… what could you offer as an ethical to your target audience to help you build your business?

Resources mentioned in this podcast

The Kaz Academy Facebook Group

The Kaz Academy

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