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This week I am talking to you about why you should teach even though teaching is not your profession
Hello and welcome to episode 21 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com
Today I am talking about why you should teach even though teaching is not your profession
I teach teachers how to teach and have done so for over 11 years, however, do you know that you also need to educate your customers?
If you have had a product or a service, you are missing out on a ton of benefits if you are not educating your customers, not only to stay ahead of the game with your competitors but also you need to build trust and form a long term relationship.
Once you have acquired that customers trust and they purchase from you, you need to retain that customer, by showing what value you offer with other products and services that you have.
“It is easier and nearly eight times cheaper to serve and retain current clients/customers than to pursue new ones.” – Ken David
You can educate your customers through:-
How’ to’s and product demonstrations. These can be a downloadable online manual, or a screencast, video or webinar. The great thing about doing a ‘How to..’ Video, is that you can create it as a course, or you can upload it to YouTube, that will drive customers to your website.
By offering a free course, downloadable or webinar, you can collect customers contact details so that you can target potentials customers that want and need what you have to offer, then start a marketing campaign to charm them and engage them.
“The lessons we remember are the lessons we learn the hard way.” – Seth Godin Even if you don’t think you are the expert, you probably still know more than your customers and thus are in a good position to educate them
Want to know where to start with teaching to get customers?
Get serious about this! You simply will not get customers through teaching if you don’t stay consistent.
People will expect you to teach them on an ongoing basis. You will only gain trust with people after several articles. This is something you will need to do on a regular monthly basis.
2 Brainstorm about 20 things your customers are just dying to know.
Here are some suggestions:
- Burning questions your customers have
- Behind the scenes look at how you work
- Best practices of using your product
- Case studies of successful customers
- Facts about your products
3 Create An Editorial Calendar
Add a different topic to teach about every week. If it isn’t scheduled it probably won’t get done. I totally understand that you are busy … you have a business to run after all! If you really are serious about dominating your competitors, getting lots of organic traffic, and building a trust worthy brand create some time on your weekly schedule to teach your customers.
Tools like Co-Schedule make it a breeze to create an Editorial calendar, it’s not just a tool for creating blogs, it’s pushes out your content through social media and it does so automatically! There is a free trial you can sign up for too!
4 Make It Easy For You To Execute
Make it easy for you to write and post new teaching lessons. I recommend using WordPress. I have a free ‘How to set up a blog’ course for you to get started in under 20 mins.
5 Collect Email Address
The best incentive to keep you writing is to actually see engagement and improvement. The best way to do this is to email your customers whenever you have a new post. I suggest starting with Getresponse, these are the guys we use and they also have a free trial too! I also have a great video on Getresponse here.
6 Understand what your customers problems are.
Understand your customers’ problems by using a survey like Survey Monkey, which also has a free account. Call you customers by phone and simply ask them or post that question on Facebook, Linked or Twitter, and then teach them how to resolve them.
7. Be consistent.
Post regularly, whether it is once a day, week or month. If you can to begin with, set yourself a 30 day blog challenge and post something each day for 30 days!
This gets you in the momentum for posting on a regular basis, as well as getting found in search engines.
If you liked this episode please leave a review by going to kazjohnson.com/session??, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.
Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!
This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.
That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.
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Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.
Today she helps people to plan, build and sell their online courses and when she is not working, you will find her in the great outdoors.