Kaz Johnson

This week I am talking to you about growing your business with a Facebook Group

Transcript

Hello and welcome to episode 28 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com

This week I am talking to you about growing your business with a Facebook Group –  it’s a very quick one this week, but you can grow your business really easy with a Facebook Group.

By creating a Facebook Group, it is so easy to communicate with them on many levels.  One of the main reasons I set up a group was to be able to engage with my customers, I ask them questions, and to be able to promote my events in the group too!

By having a Facebook group, you can really find out what it is your community want, what they don’t want, and above all you can show that that you are the ‘go to’ person by showing off your expertise and once you have done this, you can them start to promote your offers to them, as Gary Vaynerchuck in his book titled ‘Jab, Jab right hook’ you offer stuff, from tips, info and that sort of thing and then offer your wares… twice as much information and help, against your wares.

So, how can you get people to join your group?  One of the most effective was is that I put it out on social media where my target audience hangs out, like for example, LinkedIn, Twitter, my blogs, I mention the group in my podcasts, (like this one) and people who are looking for groups will search for you, so make sure that you have the relevant keywords for the group when you set it up, I also add it to my email address signature as well.

As you engage with your community and people learn to trust you through engagement, then people will start buying into your brand.

Now then, take a moment, think about what you can do to help your community and mark it into your calendar to set up one and get it out there!  Set up a regular social media campaign to promote your group to the world.  But before you do, just take a moment to think about the rules of the group, and what they will gain from joining.  Also, I would advise you to create a private group, so they have to answer a couple of questions before they join, and one of these questions I ask the group is that they have acknowledge that they have read the rules of the group.

I also set up the group so that no one can post to the group without the admin’s permission, this helps the group stay focused on it’s outcomes and that they always start with one of the hashtags that I have set up.  This way, the groups posts stays really organised.

Finally, I have set up different days for different topics and everyone and then do some polls.  This is a great way to find out want your community wants and helps with the engagement too!

What is your group? Let me know by answering in the comments below and put a link in it too!

If you liked this episode please leave a review by going to kazjohnson.com/session 28, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

If you liked this episode please leave a review by going to kazjohnson.com/session28, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast

The Kaz Academy Facebook Group

The Kaz Academy

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Why not join The Kaz Academy Facebook Group?

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Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.