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Today I am talking about online learning and how both your customers and yourself can benefit if you can offer a medium to share your knowledge, grow your business and show you as the ‘go to person’ in your industry.
Karen:Today I am talking about online learning and how both your customers and yourself can benefit if you can offer a medium to share your knowledge, grow your business and show you as the ‘go to person’ in your industry.
Online learning is thriving…
I started my online business 10 years ago out of necessity. After running a training business at a bricks and mortar premises, divorce led me to having to start over with what I had left. Once PC and the internet.
I started delivering online training with absolutely no idea! But the model I used then, although the software and systems have changed through many years of updates, remain the same.
Although I still do the occasional live trainings, most of my income comes from online trainings. I now use my knowledge to help other people create online businesses. And I not only tell you what to do, I show, people what to do too!
There are many ways to deliver your online learning, either through downloadable books, webinars, recordings or memberships. A good mix of all is good, even if it is of the same course as people learn differently. Some people are auditory learners, these people benefit from audio recordings and videos, some people learn kinaesthetically, so by giving them something to ‘do’ either an action plan or a quiz hits the mark for these people. The software has advanced greatly since I first started my online business and it has never been easier to start an online training program of some kind.
This is an information knowledge world and people are only too happy to pay for the knowledge you have no matter how easy you think it is, remember, you learnt it from somewhere else right! By delivering this knowledge online, your learners can access your course at a time and place to suit them, not only that, they can rewatch videos, re-read notes and listen to audio again and again. For you the benefits are huge, for example, I only write the outline of a course, then promote it. If no one buys, then I have not wasted my time, money and effort in creating something that no one is interested in, this goes for my books too!… However, as soon as just one person purchases the course or book, I write it and after that, it goes evergreen, so I get paid, paid and paid again. So it’s a win-win solution for the learner and myself!
So you might be thinking that you have nothing to teach!!! wohaaa there a minute. You are an expert in your field, so if you are selling a product, teach them how to use it and how they can benefit from it.
Now then, I want you take a moment, grab a pen and paper, now if you are driving whilst you are listening to this, just take a mental note to either come back to this podcast or go to www.kazjohnson.com/029 to do this task later.
No then, write down what product of services you offer.
Now write down what benefits the user will get after using your product or service.
One you do that, think about what you can offer, for example a book, or even a video, that you could create to help your customer achieve their goal. Once you have come up with your idea, create a landing page for people to sign up for it, then start with the promotions. I tend to offer something with a lead time of at least 6 weeks or more, then keep an eye on any sign ups or questions people start asking. With the questions, I tend to answer that person, then add a FAQ section on the landing page.
And finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!
This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.
That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.
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Every week I'll update you on the latest from Kaz Johnson and you'll get first access to new resources, offers and events.
Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.
Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.