When you start planning your course, you need to remember that failing to plan, is planning to fail - when you create a course you need to start with the end in mind and then reverse engineer it to the beginning.

Session 118 – Getting Started in planning an online course

Getting Started in planning an online course

You are listening to the Success Club Podcast. Hello and welcome to session 118 This week I am talking to you about Getting Started in planning an online course.

Hello and welcome to the Success Club Podcast, my name is Kaz Johnson and I am your host today, this is episode 118 and today I am talking about Getting Started in planning an online course.

When you start planning your course, you need to remember that failing to plan, is planning to fail – when you create a course you need to start with the end in mind and then reverse engineer it to the beginning.

You need to think about how you are going to get people from where they are now, to where they need to be. This is so important to get this stage right, right at the beginning as it’s like building a house without any foundations.

Most courses you create will have the theory, or knowledge part delivered first before you deliver the practical part.

So let’s get you to start planning your course…

Grab a pen and paper and write down at least 3-4 for things that you are interested in.

Now, write down the things that you have done and have authority in.

Your online course should provide a transformation for the student, so pick 1-2 topics that have the strongest transformation from above. Circle the one you’d love to teach…

Now open a spreadsheet and Create two headings, one named ‘community name’ and the other one ‘link’ and copy and paste links to the communities where your audience hangs out online.

A few communities to visit:

  • Facebook groups
  • subreddits
  • Quora
  • SlideShare
  • Inbound
  • YouTube
  • Pinterest
  • Twitter
  • online forums, etc.

If you need more space, duplicate this page. Here’s how: In your PDF viewer, copy & paste this page’s thumbnail (found in the left sidebar). It will then duplicate the page. Don’t forget to save it.

Now create two headings in your notebook one called Pain, and the other Transformation/USP.

You are now going to record your audience’s pain points in your chosen topic area and the transformation you will provide them.

Now, from your list of communities where your audience hangs out, then copy and paste your audience’s exact complaints, now their hopes and fears (from comments, posts, discussion boards) here.

This will help you methodically pinpoint their specific wants and needs.

For example, In Reddit.com/r/socialskills (the subreddit), I found the question “I can’t dance, how
can I change that?

On the ‘transformation column,’ you are going to think about how you can solve the problem very specifically you are targeting the most painful aspect of the problem as possible.

For example Not good: I will teach you how to dance – Better: I will teach you how to dance the tango in a social setting in 30 days.

Now you are going to write down some questions and answers…

What keeps these people awake at night?

Think about your customers – write the heading – and then write down the answer to this question

What are they afraid of?

Think about your customers – write the heading – and then write down the answer to this question

What are they angry about? Who are they angry at?

Again, think about your customers – write the heading – and then write down the answer to this question

What are their top 3 daily frustrations?

So think about your customers – write the heading – and then write down the answer to this question

What trends are occurring and will occur in their business or lives?

Now then, think about your customers – write the heading – and then write down the answer to this question

What do they secretly, ardently desire the most?

Again, think about your customers – write the heading – and then write down the answer to this question

Is there a built-in bias to the way they make decisions? (example: engineers = exceptionally analytical

Think about your customers – write the heading – and then write down the answer to this question

Do they have their own language?

Again, think about your customers – write the heading – and then write down the answer to this question

Congratulations, well done, you have now completed your course idea planning.

This podcast is sponsored by the Success Club Network, an online hub where people get to network, both online and face to face, it also has a members directory, weekly mini trainings, an accountability group as well as a whole host of other resources, all designed to help you plan, build and grow a successful business online.

Why not join the Success Club Community where you can join up with other like-mined people and share your successes, or failures, or need help – just head on over to thesuccessclub.co.uk/community it’s free to join.

Thank you for joining me this week whilst I talk about Getting Started in planning an online course

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