You are listening to the Success Club Podcast. Hello and welcome to session 122. This week I am talking to you about Setting Strategic Goals for Social media
Hello and welcome to the Success Club Podcast, my name is Kaz Johnson and I am your host today, this is episode 122 and today I am talking about Setting Strategic Goals for Social media
So what is a social media strategy?
It helps you to guide your actions and will let you know whether you’re succeeding or not.
Each post, reply, like, and comment should serve a purpose and not just put up without thought first in thinking, what is the aim of this post?
The more specific your strategy is, the better the execution will be.
Just remember to make your plan SMART – specific, measurable, achievable, relative and time-bound.
When planning out your goals, try to keep in mind also, that your post should be either, educational, inspirational or entertains too!
It’s time to take a stock check of what you have already got. Is it evergreen? By this I mean is it going to go out of date? If it is, these posts can be reused. But first of all download my spreadsheet so that you can put on the posts with links to them, just head on over to kazjohnson.com/122 for the download.
Once you have completed the list, you will need to find out what’s working, so you can do more of it, and what is not working, so you can either change it up, or dispose of it.
What social media accounts are you using?
Each channel will need a different message but could link back to say, your blog post.
What are you using to analyze your results?
First, of all, think about what you are going to measure, is it ongoing analytics, or is it a campaign with a start and end date with a specific goal in mind?
Now then, what goals did you have in mind? Was it to drive awareness of your brand? Was it to get people to read a blog, sign up for a download? Join a webinar perhaps? Or to join your Facebook group?
Now you have some metrics to measure, you can focus on measuring and seeing if the results are what you expected.
I use co-schedule for my social media campaigns, and it helps you to plan your social media, put it on autopilot and to measure it too. If you want to see Co-Schedule in action, just head on over to kazjohnson.com/122 where I have a video overview so that you can get a better idea of it.
Measure it, test it and tweak it
When I set my goals, I look at what is coming up the next month and will plan my social media around that, as well as promoting my blogs, which will have been planned around my masterclasses and quick wins, as well as any personal development I talk about regarding my business.
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That’s it for this week, This podcast is sponsored by the Online Business Academy, an online membership program that will help you plan, build and grow a successful business online with monthly master classes, quick wins, a weekly coaching session, as well as a whole host of resources as well and if you are thinking about starting an online business, why not start out with the challenge? You can get it here.