Offering teasers on Social Media
A great product launch should begin with a teaser campaign. I remember years ago seeing the teaser campaign for the launch of the Orange mobile network, it had me hooked to find out what it was all about. I stared transfixed to tv, watching advert after adverts to find what it was all about. Now you can do the same with your product.
So then, the main idea with a teaser campaign is to create curiosity as we are all curious by design. Just like when Orange Mobile created their teaser campaign, I just had to find out what this was all about, their campaign had me hooked to find out what it was all about, what was coming up.
And the good thing about teaser campaigns is that they work for nearly everyone on most platforms.
So how do you get started?
First of all, create your own #hashtag – it’s time to do some brainstorming here, so grab a pen and paper, sidenote here, if you are driving listening to this, take a mental note to visit kazjohnson.com/123 to do this exercise later when you are not driving.
So, you need to bear in mind that the hashtag will be representing your brand but you need to remember that it also needs to be short and sweet. Think of some potential ones based on your name, event etc.
Now you have come up with your hashtag in mind, it’s time to do some research. Make sure that this hashtag is not already in use, so you need to think about creating one that is new and fresh as you will be creating a community around it. Just head on over to Hashtagify
The link to this can be found over at kazjohnson.com/123, here you can find, analyse and amplify your Twitter messages
Another tool is RiteTag this hashtag power tool for discovering hashtags. It also offers up-to-date usage data to show you how hashtags are performing in the real world. There is a very useful free basic tool to get you started.
You also need to think about whether or not it’s catchy, unique, is it interesting, is it memorable, does it represent your brand and finally, is it simple to remember yet not obvious and boring?
Now you have your hashtag, it’s time to promote it everywhere, and I mean everywhere! – think about all your social media platforms as well as your flyers if you go to networking events. I have a free ‘Grow your business with social media’ ebook for you to download, just head on over to kazjohnson.com/123 – it’s free with an immediate download.
Then finally, don’t forget to monitor how many times your hashtag was used up and what are the top posts that included it.
Unfortunately Twitter, Instagram and Facebook analytics lack the ability to monitor hashtag performance. So you will need a hashtag tracking tool to help you to do this.
Here are a few for you to check out:-
If you are listening to this as a podcast, just head on over kazjohnson/123 the links are in the resources section for you
And finally, if you are interested in learning more about social media, I have a course that starts on 6th March 2020, which will help you to learn how to develop essential social marketing skills and tactics to grow followers and engage with your audience.
This course will teach you how to create a social media strategy that will drive business results. It’s free for The Success Club members but non-members sign up here and as a thank you for being here today, I have a special price for this course of just $47, just head on over to kazjohnson.com/122 and check out this offer in the resources, however, if you are not a member of the Success Club, why not join and get his course, plus many others all for just $25 per month, again, the link is in the resources for you.
This podcast is sponsored by the Success Club, an online membership that will help you plan, build and grow a successful business online with monthly master classes, quick wins, a monthly Q and A session as well as a whole host of resources too!
Why not join the Success Club as a Lite member where you can join up with other like-mined for free resources that will help you to plan, build and grow your online business – just head on over to thesuccessclub.co.uk and join as a Lite Member for free!
That’s it for this week, so thank you for joining me this week while I talk about Offering teasers on Social Media