Using content marketing to sell your membership
You are listening to the Success Club Podcast. Hello and welcome to session 135. This week I am talking to you about Using content marketing to sell your membership.
Hello and welcome to the Success Club Podcast, my name is Kaz Johnson and I am your host today, this is episode 135 and today I am talking about Using content marketing to sell your membership.
There are many ways you can use content to sell your membership site.
This was and still is the best way I use content to sell my membership. People who land on my site, can read about me, listen to me, and join my membership all for free. This is what builds up that ‘like, know and trust’ I often talk about.
I have just started using webinars to get my subscription rate up, as well as giving free content, in the form of free content, but again, it builds up that ‘like, know and trust’ I often talk about. What can you offer, for free, that your subscribers would like? Think about it, and offer a free mini training series about it.
Why not offer a free lead magnet in the form of a free download in exchange for their email address? You can repurpose a blog post, or write out a lead magnet in Designrr, or write one out in Desingrr from a blog post, either way, writing your blog post out, you can write one out in Word or Pages if you prefer, upload it to Amazon s3 and deliver it via your email package, I use Getresponse for my email service, yes, it does cost a little bit, but it well works it in my terms.
Why not write a very short course, collecting emails along the way. This could be an email course or one on an LMS like Lifter or Learndash. As part of a membership, you will be creating courses anyway, so why not create a short course of what you are about?
Again collecting emails along the way as you go.
Youtube is becoming more popular by the minute, I plan to create some videos about creating and growing an online business soon, but at the movement, I just turn my podcast into a video for the Youtube algorithm as it is a great search engine, but just by showing up consistently, you can get known by your audience to sell your membership.
Now that I mention emails, by setting up an email responder for all you content you have written, you can send out an email to your list.
I tend to send out 4 emails of quality content and on the 5th, I will sell Membership to people.
That’s it for this week, so thank you for joining me this week.
This podcast is sponsored by the Success Club, an online membership program that will help you plan, build and grow a successful business online with monthly master classes, quick wins, a monthly Q and A session as well as a whole host of resources too!
In the meantime, why not join the Success Club as a Lite Member? It’s free to join and as an exclusive member of my team you will get exclusive access to my free resource library and training webinars. You will also receive a weekly insight on how to build and grow an online business.
Just head on over to kazjohson.com/135 and sign up today, it’s free to join.