Things to know before you start a membership program
You are listening to the Success Club Podcast. Hello and welcome to session 136. This week I am talking to you about Things to know before you start a membership program
Hello and welcome to the Success Club Podcast, my name is Kaz Johnson and I am your host today, this is episode 136 and today I am talking about Things to know before you start a membership program.
A membership program can create raving fans, will make your blog stand out, and can even create a great revenue stream. But most membership programs fizzle out because the creator made one or more of five critical mistakes in creating and running it.
So here are a few things to know before you start a membership program.
It can be hard work to create content each and every month. But if like me you repurpose your work, it can be very beneficial to know that you have to create a new program each and every month.
12 weeks forecast
What I do is to create a 12-week forecast, and thanks to the 12 week year, I can get more done in 12 weeks than I can do in a year. I use Asana to do this with a running board of what courses I have to create, and from that, I can blog, write email letters, create courses as a stand-alone course or add it to my membership program.
What is your why?
It’s also a good idea to be mindful of why you started your membership in the first place. Knowing your why, or your business vision, can be helpful when you get stuck or demotivated to get stuff done.
Spammers and ranters
If you have a forum on your site, it is not a good idea to let them loose. Set clear boundaries of what is and what is not allowed in your form and make sure that your moderators, or yourself, quickly scan the content for ranters and spam.
Also, make sure that you only let paid members read your content, and that they are registered to leave comments in the forum too.
Become familiar first
Run a beta membership first so that you can test drive your site. This could be in exchange for feedback from your members before it goes live. That way you can test and tweak your site before it goes live to the paying public.
Build a free membership
By building a free membership as well, you can raise your subscription up as well as letting members see what they could get if they join. I use Memberpress and they have a way of showing what your free members are missing with a link to join as a paid member.
That’s it for this week, so thank you for joining me this week.
This podcast is sponsored by the Success Club, an online membership program that will help you plan, build and grow a successful business online with monthly master classes, quick wins, a monthly Q and A session as well as a whole host of resources too!