online course content

Session 140 – How to re-purpose your content

How to re-purpose your content

You are listening to the Success Club Podcast. Hello and welcome to session 140. This week I am talking to you about How to re-purpose your content.

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Hello and welcome to the Success Club Podcast, my name is Kaz Johnson and I am your host today, this is episode 140 and today I am talking about How to re-purpose your content.

I was cleaning up my house and doing some decluttering the other day and it got me to thinking about how could I save my self time and money by using my content in multiples ways.

It means that you take your one piece of content, and use it in many different ways. For example, you could re-purpose your blog text, and then create a podcast, Youtube video, or a book, this is what I currently do, but I was thinking outside of my remit and wondered how could I re-purpose my content into something else.

Not only is it tremendously helpful to SEO as people who search for your keyword have a much better way of being found.

It also helps with you being credible as if for example you take your blog post and create a podcast for it as the go-to person in your industry.

Currently, I take my blog post and re-create a podcast and a Youtube video, but there are lots of ways you can re-purpose your content and here are just a few of the to get you thinking:

  • Blog posts
  • Videos
  • Infographics
  • Social Media posts
  • Ebook
  • Courses
  • Webinars
  • Live presentations

This is just a small example list for you to get started with.

I came to the conclusion that I could do some live preventions from my current content, then record it, put it on Youtube, which is great for SEO by the way, and on Facebook too. I could take a collection of my blog posts and turn them into a book, then create a signature course from it.

Wow… funny how my mind wanders when I am doing some de-cluttering and away from the laptop.

So I want you to grab a pen and paper and list all the content creation that you do at the moment and think of how you can re-purpose your content to create something new.

Once you have completed this little exercise, I would love to know what you have come up with by putting in the comments below what it is you are going to re-purpose your content into what format.

This podcast is sponsored by the Success Club, an online membership program that will help you plan, build and grow a successful business online with monthly master classes, quick wins, a monthly Q and A session as well as a whole host of resources too!

In the meantime, why not join the Success Club as a Lite Member?

It’s free to join and as an exclusive member of my team, you will get exclusive access to my free resource library and training webinars. You will also receive a weekly insight on how to build and grow an online business.

Just head on over to and sign up today, it’s free to join

That’s it for this week, so thank you for joining me this week whilst I talked about How to re-purpose your content.

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