email marketing

Session 163 – Landing pages and email marketing

Landing pages and email marketing

You are listening to the Success Club Podcast. Hello and welcome to session 163. This week I am talking to you about landing pages and email marketing

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Hello and welcome to the Success Club Podcast, my name is Kaz Johnson and I am your host today, this is episode 163 and today I am talking about landing pages and email marketing.

Literally meaning it is a page that your subscriber lands on, it is a standalone web page that has been specially made for the purpose of using it as a marketing or advertising campaign.

These lead generating pages seek to turn the visitor into your business with the sole purpose of capturing the visitor’s information, ideally, just the visitor’s name and email address so that you can start to nurture your visitor to engage in a relationship with that person by sending them emails that will give useful information that hopefully will turn into a sale.

Leading page best practices.

Limit or strip out the page navigation, so that the visitor has only two things to do, and that is to sign up or leave.

You need to make sure that you keep the landing page short and sweet. You also need to make sure that you offer value to your visitor, and that you only offer them the value that your target audience needs, for example, the lead magnet, is what the visitor can use as a quick win. For example, a cheat sheet, a checklist, or a video that can help them.

Please test your landing page.

Just make sure that you don’t just create it and then leave it.

Try out different headlines and layouts and create an A/B test to make sure that you can get the statistics to see what headline works best for your landing page.

If you can, please use video on your landing page as it is proven that landing pages with a video, as they can increase conversions by 86%.

When creating your landing page,

Another thing to bear in mind is that if you keep the call to action above the fold, as this can improve the conversion rate of your campaign by up to 220%, for those of you who do not know what above the fold is, it is a term used by authors as above the fold is the upper half of the front page of a newspaper where the most important news story or photograph is often located. Papers are often displayed to customers folded so that only the top half of the front page is visible.

So ideally the layout goes as follows:-

The benefit headline, make sure that you keep it specific and that it is relevant to your target audience, and that it is attention-grabbing.

Then follows the relevant, short body copy. Make sure that you get to the point and stay on topic.

Hero image or video. Here you need to make sure that you use images that show the experience on offer, or how to use your product and always use high-quality images. These can be found for free at such sites as Pixabay or you can purchase free stock images and videos at Shutterstock.

The all-important opt-in form.

Use forms to get new contacts and don’t forget to use as few as form fields as possible, for example, just their name and email address.

Use a similar headline and subscription and don’t forget the CTA, which needs to be placed near the top of the page, above the fold.

Then lastly add any social proof and/or testimonials, and if you don’t have any, why not reach to your existing contacts, or start asking new ones why they signed up and if they would recommend it to others.

So there you have it, what do you include on your landing page, put them in the comments below.

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