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This week I am talking to you about a getting paid for your course, before you write it!



Hello and welcome to episode 32 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at

Today I am talking about getting paid for your course before you write it!

Yes, you heard it right!  When I first started delivering courses online, it was out of necessity, I had just got divorced and had to let my bricks and mortar training business go.  I had to start with what I had, which was just one PC and the internet, this was back in 2007 and delivering online qualifications was not the done thing, plus the technology was no where near as good as it is today to deliver online training.

I decided to offer a teaching qualification, and just wrote one lesson as I wanted to see if there was any interest in a student wanting to take an online course and qualfication.

I set up my website, put the course on it, set up an automatic payment plan and pressed publish, then started to market the course.

The someone purchased the course, wow I thought! That worked, and I spent the next few weeks getting up at 5 am writing the course just ahead of the learner! Exciting but very stressful!

The main thing I learnt with this lean start up method is that I always put a six week lead time for any courses I advertise and market now, and drip feed the lessons to go out weekly, which gives me a week to do what I used to have in a day… After the course has been completed, I then put it into evergreen mode, so people can start at anytime, however, I still drip feed the lessons weekly as I find the learner can get overwhelmed if they have access to too much information at once and get information overload.

The other thing with this lean start up method is that if no one is interested in the course, I have not spent weeks, or even months writing a course for nothing, I still market it, and only when someone purchases the course, they have validated it and I know other people will also purchase the course in due time.

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Finally, why not join our Facebook Group to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.


Resources mentioned in this podcast

The Kaz Academy Facebook Group

The Kaz Academy

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