This week I am talking to you about creating online courses.

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Hello and welcome to episode 44  Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at

Today I am talking about online courses.

I started my online training business in 2010 soon after I was divorced and I had to start from where I was, with what I had, a PC and the internet.  I was teaching in a bricks and mortar business, but this had to be sold as we owned the premises and it needed to get sold as part of the divorce settlement.

I started with an online course delivering the Teaching Qualification that I had been delivering in the classroom, so it was something I already new was in demand, but I was not sure how it would be received as an online course.  I started with MOODLE, a free open source Learning Management System, and set up a website to market it.

I had only written the first lesson, as I did not want to write the whole course if it was something that people only wanted as a classroom course.  Within days I had sold my first online course!  Over time I have, through trial and error, perfected the system and it is the model that I use today.

So, why do I like this model of training so much?

Number one, it’s scaleable.  I still teach the teachers qualifications, and I am able to reach a much wider audience, and there are no boundaries.  People can attend my courses at a time and place thats suits them. Once the course has been written, I only need to keep updating it with new information or from feedback I get from my learners.  I do not have to keep being there in person, which as I am so passionate about, drains me.  I still train in person, but I do not have to be there morning noon and night, this way I can give so much more to the learners who do attend my live workshops which I only deliver a few times a year now.  This means that I can reach more people.

Number two, it’s affordable.  Both for me to deliver, as I am not charging by the hour, paying for accommodation, fuel and hire charges, which means that I can pass these cost savings to my learners. Also, once it has been written, I am only having to update it a few times as and when needed.  Also the costs of deliver online costs have been reduced so much since I have started.

Number three, it’s an information knowledge age.  People are now much more acceptable of online courses from when I first started and they are very happy to buy the information that you have…

Want to know more about online courses? Head on over to and check out Session 44 where I go more in-depth about this topic with an actionable cheat sheet for you to see if online courses are for you to create and profit from.

Speak to you next week.

If you liked this episode please leave a review by going to, you can also subscribe to this podcast by going to and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.


If you would like to start creating and selling your own courses, why not enrol on the this free four part online training course?  You can enrol here

Creating online coursesI also have a cheatsheet for you to see if creating online courses are for you, click here to get this and other resources at the Kaz Academy as a Kaz Academy Plus member, it is free to join and you can get your free plus membership here

You might also be interest in the  Creating Online Courses post.


Resources mentioned in this podcast

The Kaz Academy Facebook Group

The Kaz Academy



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