Session 62 – Planning your course as a minimum viable product

Session 62 – Planning your course as a minimum viable product

This week I am talking to you about planning your course as a minimum viable product.

Listen to the Kaz Johnson Show

Hello and welcome to episode 62 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online courses with online courses and a membership programme. You can learn more about what I do at

This week I am talking to you about planning your course as a minimum viable product.

So many people spend weeks, if not months in creating their online course, sometimes only to find out that people do not want the course you have toiled over, with your precious sweat and blood.
By creating a minimum viable product, not only will you save yourself time and effort, but you will also create a course that is written by your learners for your learners, saving your precious resource, time.
One way to see if your course idea is a viable one is to create a minimum viable product or MVP.  So what do I mean about an MVP? It is creating a product that you are thinking about and creating as lean a product that you can.  So for testing the idea to see if your course is one that will sell, you create as small a course as you possibly can.  Here is what I do when I am creating a new course and I am not sure if this is a seller or not.
Step 1

Starting with the end in mind – so what transformation does the learner need? This is also known as aims and objectives, so for example, the aim of the course is, now enter your general aim here, and by the end of the course the learner will be able to, now put in the transformation here.

Step 2

This step is all about brainstorming the steps the learner needs to take in order to reach their objectives, putting them on post its is a great way to get all the steps down, then put them in order that the learner needs to take in order to reach their objective.

Step 3

Using a scheme of work, or often referred to as a SOW, and you can download a free template at the Kaz Academy Lite, which is a free membership where you can take free courses as well as accessing free recourses too, just head on over to Kaz Academy and sign up for a free membership, take your post-it notes and pop them into order of the lessons.

Step 4

Start to create your course, then just add the lessons a week apart from the first one, you do not need to add the full lessons, just the titles and start dates at this point, I usually start the first lesson 6 weeks before I start promoting it, this gives you plenty of time to create the lesson 1., note you are not creating all the lessons at this point, you are just outlining the lessons that go into the course, spread one week apart.

Step 5

Start promoting your course.  As I previously stated, I usually do this 6 weeks before the course starts.

Step 6

As soon as someone purchases the course, I start with lesson 1.  I create the video, handout and I also add a form for the learners to ask questions, the questions that the learners ask, help me to form the course as you go along.  By tailoring the course to their needs, you will end up with a really good course that people want and need.

Step 7

Each week add more content to your courses making sure you have answered the questions that people have asked as they go through the course.

Step 8

At the end of the course, ask for feedback from your learners, then tweak the course accordingly.

Step 9

Increase the price of your fully updated courses from your MVP

Step 10

Rinse and repeat.

There you go, these are all the steps you need when planning your courses as an MVP without spending weeks if not months in creating a course that no one wants and you end up with a perfect course that your learners have written for you!

Speak to you next week.

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This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at, for a free Lite membership.

That’s all for this week, so I would like to say a massive thank you for taking the time to listen to me, and I will speak to you next week.

Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online over 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.