Session 66 – How to repurpose your online course content

repurpose your online course

This week I am talking to you about How to repurpose your online course content

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Hello and welcome to episode 66 Of the Kaz Johnson show.   My name is Kaz Johnson and I am the blogger behind and the founder of Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online courses with a membership programme. You can learn more about what I do at

This week I am talking to you about How to repurpose your online course content

One of the best ways to get more customers and increase your revenue is to repurpose your online course content.  You have spent a lot of time and effort in creating your content, so now let’s look at why and how you can repurpose your online course content.  But first of all you need to understand that everyone learns in different ways, so you need to keep in mind that when your repurpose your content, it is not just a matter of copying and pasting your content, but to re-create that content in different ways for your different types of customers.

The first thing that you can do with your course is to write a blog post, this is great for people who like to read about your content.  By writing a blog post about your online course is really easy, you do not have to give away everything for free, but what you can do is to look at each of your lessons in turn and take some of content and turn it into a blog article with a link to your online course and offering them a promotion for it, for example, as free lesson, a webinar  or video, depending on what type of course you deliver.

Once you have a blog post, you can record it as a podcast, put it on iTunes, Soundcloud or Podbean to bring people back to your blog with your call to action to sign up for your freebie, this satisfies your customers who are audible learners.

After you have created your audible media, you can then create a video that you can put on Youtube, with backlinks to your blog.  Now video is fast becoming the medium people use to consume content and YouTube is one of the biggest search engines, so it is a must if you want to get found in today’s online marketing.

Another area you could look at is Facebook live, where you can provide instant content for viewers and it’s a great cost effective strategy whereby you can interact with your viewers asking them questions to find out what it is they want so you can deliver to them in the future. All you need is a smartphone, so it’s a really easy and cost-effective way to promote your courses and drives traffic to your Facebook pages or groups. By doing Facebook lives, is that it can drive more traffic to your page or group as more engagement than just videos through engagement by asking your viewers questions and getting them to answer them, for example, you can ask viewers what they would like to see in upcoming live trainings, what they have experienced in their particular field and so forth.  This will bring your views back time and time again, bringing a deeper connection with them that helps with that know, like and trust that you are looking for to enable them to buy from you.

Another thing you can do to create a book from your course.  Now then, this could just be a simple downloadable ebook that people can download from your site, or you can create a hard copy that can be distributed on Amazon, and you can also create a Kindle book for this.

Finally, you could offer a free sample of your online course in a membership that is free for people, whilst this is not technically repurposing your content, I have included it as this is what I offer people to showcase my course, and bring people to the Kaz Academy, so they can see what it is they are missing if they do not become a paid member of the academy.

The Kaz Academy is open for enrolments this week and you can grab the Early Bird offer that entitles you to $50 off your Annual Plan, not only this year, but for every year you are on this plan, to get this amazing early bird offer, head on over to, but hurry as this offer closes on the 19 January 2019.

That’s it for this week,

Speak to you next week.

If you liked this episode please leave a review by going to, you can also subscribe to this podcast by going to and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group to join like-minded people like yourself and chat with me and other members to get help and support with mini-trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at, for a free Lite membership.

That’s all for this week, so I would like to say a massive thank you for taking the time to listen to me, and I will speak to you next week.

Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online over 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.