Building your list with a free course

One way to show people that you are an authority in your sector, plus get your prospects and customers to sign up to your email list with a free course.

In this session I discuss why it’s important to start your building your list, an asset that you own, as well as the types of media you can use for your free course ethical bribe.


Hello and welcome to episode 016 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at

Today I am talking about building your list with a free course, which is your ethical bribe.  Although in the Film, “If you build it, they will come.” That line may have worked for Kevin Costner’s character in Field of Dreams, it does not work for business and you need to concentrate on building your list.

Why is it soooo important to build your list?

Facebook rules change, so can any other social media you use. People visit your website or blog, then leave, but by offering a superb offering and collecting their email addresses, you can carry on with that relationship with your potential or existing customer and you then OWN that list, not matter how social media changes.

So, then, the number one priority every day should be thinking of ways you can showcase your stuff and to be of tremendous value to your followers and customers.

So, let’s looks how you can start at getting subscribers to your list –

First you need to set up a list for your contacts to be added in your email provider, we use Getresponse and you can get a free 7 day trial, I will put the link in the show notes for you.

Set up superb free online course that your target audience NEEDs.  This could be a mini series of emails, an audio download or a video series or an online course, the choice is yours.

Lets look at these each in turn, starting with:-

Email Series – This is perhaps the easiest ways to set up and deliver good useful content with action plans to get you started with. You just need to set up a series of autoresponders that go out, say each week or few days. The pros for this that they are easy to set up with the cons that the recipient does not get to know you so well as say perhaps audio, as they connect to your voice, or video as they connect with your voice and person, therefore getting to that ‘know, like and trust’ factor.

Then we have the – Audio download, easy to set up, you can use your phone or your laptop or PC to record a series or one off recording, then upload it somewhere like Amazon s3 or your website.  The listener gets to hear and connect with your through your voice

Moving on the, the next step would be to create a Video series. A great option for the prospect to connect with you mutuallally, through voice and person connection, they get to se and hear you.  It’s getting much easier and cheaper now to create a video, with with your phone, PC camera or by using a screen cast facility like Camtasia if you use Windows, who currently have a free trail, I will put the link in the show notes for you, or Screenflow if you use a Mac, and they also currently have a free trial, again, I will put the link in the show notes for you, so that you can record a PowerPoint session, and this is one of my favourite ways of teaching, as a teacher I like to use the visual, auditory and kinesthetic method of teaching as I always give the participant something to hear, see and do by giving them an action plan too!.  Once you have created your series, you can send out by autoresponder, a series, of emails containing a link to the video, over a series of days or weeks, or maybe it’s just the one training, it’s up to you.

And finally you can offer an Online course again, getting cheaper and easier by the day! This can be a little one off session to a bigger course.  For this you will need to have a Learning Management System, or an LMS as it often referred to, we use Lifter LMS  for this, I have tried and used a lot of others, but this is my number one go to bit of software, I will put the link in the show notes for you. The brilliant thing about using a LMS, is that…

Now then, it’s over to you, here is your Action plan for this week, I want you to set up an email course to teach your learners about the benefits of your service or product.  Now I have done a little mini training video for you, which you can access by going to

If you liked this episode please leave a review by going to, you can also subscribe to this podcast by going to and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

Get started with creating your free online courses

Action plan for this week, I want you to set up an email course to teach your learners about the benefits of your service or product.

Resources mentioned in this podcast

Lifter LMS

The Kaz Academy Facebook Group

The Kaz Academy

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