This week I am talking to you about The steps I took to achieve a successful online business.



Hello and welcome to episode 39 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at

Today I am talking about The steps I took to achieve a successful online business.

I started my online business in June 2010.  Previously I had had a bricks and mortar training business, however, after divorce, I had to sell it as we owned the premises.  So I had to start from where I was with what I had.  That was the internet, knowledge and a PC.

I set up a website using WordPress and a learning management system using MOODLE.  I then set out to promote my course, which was teaching teachers how to teach and delivering the teachers qualification and waited… and then I got a sale!! It was quicker than I had expected, and I had only written the first lesson.  This is a lean method that I still use today, however, I have since learnt that I use a starting date of at least 6 weeks and I roll out my lessons weekly, this saves me having to go like crazy to get the lessons created.

I still deliver the teaching qualification, but I use a different software that has since been developed and is so much nicer from the learner’s viewpoint, and it is so much easier from the teachers backend view too!  But I still use the MOODLE sometimes for qualification submissions to satisfy the awarding bodies requirements.

Taking my business from a bricks and mortar set up to online was a huge step, but it meant I could keep my overheads low, and I could reach a bigger audience.  My team also meant that they could work remotely and we held our team meetings remotely too, recording them for the standardisation requirements meant that my life just got a whole lot better.

So, just to recap, the steps I took to achieve my online business.

No, 1, – Find your passion, my is teaching education, marketing and business to others.

No, 2, Make sure there is need for your offering, I already knew there was a need as people asked me for it.

No, 3 Create a website that you can signpost people to, not only to view the contact of the course, but also to enrol on the course automatically taking payments and sending out the log in details and the on boarding process.

No, 4 – Set up your payment processor and link it to your site to take payments.

No 5, – Outline your course

No 6, Write the first lesson,

No 7, Create on boarding emails.

No 8, Get found… I do this through Facebook Groups, SEO and social media.

No 9, rinse and repeat steps 5 through to 8 for each new course!

Online courses is a thriving industry at the moment and being able to sell the knowledge you have and are passionate about is a wonderfull way to earn a living.

So, tell me, what is it you are passionate about and what is holding you back from starting your own online course?

That’s all for now, and I will speak with you next week..

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Finally, why not join our Facebook Group to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.


Resources mentioned in this podcast The Kaz Academy Facebook Group The Kaz Academy

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