This week I am talking to you about ‘What I wish I knew when I started’ Hind sight is a wonderful thing, but would I have done it any differently?
What I wish I knew when starting a business
Hello and welcome to episode 42 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com
Today I am talking about What I wish I knew when I started my business. Just to recap, I started a training business from my home way back over 30 odd years ago now, someone knew I was taking my teaching diploma and wanted me to teach them at a time to suit them as they where working different hours than I could teach them in the local college where I was teaching IT. ‘Yes’ I replied ‘ I can do that!’ And so my teaching business began. I became 2, became 3 and so on. Then they wanted to take the qualification, again, I said ‘Yes, I can do that!” This became a bit of a theme as I went through my working life. Ever the marketer and responding to what my customers wanted.
Eventually, I rented premised and became a registered training centre, offering IT qualifications not only to individuals but to business as well. Needing more space and now having a team, I then purchased larger premises and carried on working 6 days a week, morning, noon and night… This is where the problems started to arise, I started trying to serve everyone with everything. My health started suffering, my relationships at home suffered so much that I ended up divorced, and having to sell the business for the divorce settlement, I ended up stressed out, really sick and broke too!
So I eventually picked myself up and got back on my feet again, starting from where I was, with what I got. I sent myself back to college again and studied marketing, PR and advertising, vowing never to teach again, I set up a marketing agency, however, once a teacher, always a teacher, I ended up back teaching. This time with an online training business, teaching, marketing and teaching with qualifications, two subjects I am passionate about.
So here is the deal, this is what I wished I had known when I started.
Number 1 – your health is the most important thing, without it you have nothing. Nothing to give yourself, your family or your customers. Now I make it the number one priority everyday. I do this by resting each night, eating right for me, I am a diabetic, something that was brought on with way to much work, no exercise and too much stress. Journaling daily, this helps me to log my past 24 hours, things like what the weather is like, how much rest and the quality of sleep I had the previous night, I use the Fitbit Sleep tracker for this, what my morning blood sugar level is on waking, mediitating, readying and exercising each day not matter what the weather, whether I am working or not or I am on holiday.
Number 2 – that I spent more time with my family. Around the time of my divorce my children had left home, those precious moments that I could of had with them were gone, and it took a long time to mend my relationship with them and their father. I also make sure I speak with my mother, who is in her 90’s bless her, and make time to go and see her as often as I can. However, it is about a 4 hour drive, but I do this so that I can make memories with her.
Number 3 – Stay focused on one thing, and keep the main thing, the main thing.
Number 4 – Compartmentalise work and play and don’t get them mixed up. When you are working, work, when you are playing, play. Enjoy that walk, enjoy your food, sit down, lay the table and do not do anything else, sit in silence and enjoy every mouthful. When you are working, turn off all notifications, silence your phone and fully emerse yourself in the task at hand.
And finally, don’t be in a hurry to get to the end, life is a journey, not a destination. Enjoy the present moment, get out in nature, listen to the birds, the sound of the water, see the sunrises and just be in the moment.
My business is now back on track and I enjoy what I do, still a teacher, but on my terms now, not on everyone else’s terms, I make sure that I rest more, as the more I rest, the better quality of work I produce, and funnily enough, I seem to be able to produce more work than ever…
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This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.
That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.
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Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.
Today she helps people to plan, build and sell their online courses and when she is not working, you will find her in the great outdoors.