This week I am talking to you about the reasons why you should start a blog if you have not already done so…
Hello and welcome to episode 46 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com
This week I am talking to you about why you should blog?
There are many reasons you need to think about blogging if you are not already doing so. Here is my top 4 reasons why you should be blogging:-
Connect with your customers
This has to be the most important reason to start a blog. As they say, you should not be building a business on rented land, for example Facebook, as their rules can change and as it does not belong to you, you have not control over it. So by building a blog on your own website, you have the control over how, when and where you connect with your customers. You also have the ability to get your target audience to sign up to your ethical bribe in exchange for their contact details, something you cannot do with social media, thus forming a connection with your customers by sending them out a weekly newsletter, furthering that connection with them to you.
However, by consistently writing a blog, your customers get to connect with you on a more personal basis, and if you add audio, photos and video, you can connect with them on such a deeper level. After all, as the saying goes, ‘people buy from people who they like, know and trust’. So connecting with your customers has to be a top priority when building a business, especially if you are going to be creating e-learning products like courses.
Getting found with SEO
Finally, Google loves you to post good regular content and by a little bit of blog SEO, you can get people to find you, the search for your topics on Google, and by putting in keywords that associate you to your target audience, Google will start to rank you for it so people can find you and your blog. SEO just takes a bit of time and effort, but it’s free, and people will buy from you via paid adverts, for example putting a PPC with Google or a Facebook add, getting found by your ideal customer when they have search for a solution to your problem, then find you! You have the answer, they sign up for your ethical bribe and voila, you can start that relationship with them.
Show you are the ‘go to’ person in your industry
Now that you have a platform, you can start to demonstrate that you are the person to go to in your industry by showcasing your knowledge by writing and talking about your expertise in your field.
Readers will learn from you and see first hand the knowledge you have to share in your chosen topic and will begin to think about you first when they have a problem they need to solve, and if you have written a topic about their problem and can show them that you can give further help and support in a product, whether that is a course, book or a membership program, then they are more likely to sign up with you than anyone else.
So, now your reader has the confidence in your product or service, they want to buy from you and if you can do a review, or put links into your blog for your product, you will make it so easy for them to buy from you. You already have shown them that you are consistent by regularly posting articles, tips and videos etc, they have seen for themselves that you are the go to person, and will find it so easy to buy from you by just clicking onto that link in your blog, and boom… your reader has now become a customer.
I have also go a free course on how to set up your blog and you can access this as a free course as an Academy Plus member, just go to www.kazjohnson.com/session46 to access this and other free resources that will help you to plan, build and grow your e-learning business.
Speak to you next week.
If you liked this episode please leave a review by going to kazjohnson.com/session44, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.
Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!
This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.
That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.
Resources mentioned in this podcast
Getting Started with Blogging Course – free membership
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Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.
Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.