Session 53 – I’m not an expert! So who will buy my course?

Kaz Johnson

This week I am talking to you about what is stopping you from creating your online course

Session 53 –  ’Im not an expert! So who will buy my course?

Listen to this episode of the Kaz Johnson Show

Hello and welcome to episode 53 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your e-learning business with online courses and a membership programme. You can learn more about what I do at

The only thing that is stopping you creating your online course is you… The number one thing I hear is that what is stopping you from creating your online course is… “I’m not an expert! So who will buy my course?”  I get it! I felt like that when I first starting selling online courses even though I was qualified to teach, had then over 20 years of teaching experience, I still felt that I was not an expert to teach!!!

Now, to me looking at it from an outsiders perspective, that does not make any sense, however, when you look at in more depth, it just boils down to confidence.  Think about it, I was delivering teaching and assessing qualifications, I was qualified and experienced, but still felt I was not what they would call an ‘expert’.  So what is an expert anyway?  In the English dictionary, an expert is “A person who is very knowledgeable about or skillful in a particular area.” However, if you think about the things you know and are passionate about, you are indeed an expert, you know more about something, for example, knitting, that someone who does not know.  Therefore, the person who knows nothing about knitting sees the person who knows how to knit, as an expert, and that person can teach the uneducated how to knit.

So, let’s go back to the question,  ‘I’m not an expert! So who will buy my course?’  Anyone who knows nothing about your subject you know and are passionate about will buy your course for the knowledge you have.  They will see you as the expert as you know more about your subject than they do.

Why do I mention passion? Because your enthusiasm will shine through, try teaching something you are knowledgeable about but are not passionate about and your learners will soon pick up on this and you will lose them and they will tell others, you want your learners to be ambassadors for you.

Do not let lack of confidence stop you from getting that online course written, you owe it to people to share that knowledge you have that you are passionate about.  Like Nike says…. Just do it!

So, grab a pen, and start brainstorming subjects that you are passionate about… put them in order with your most passionate subject at the top… and make a start.  Get that website up, and start outlining your course. Oh and by the way, if you want to learn how to create an online course, we have a course just for you, it is called “How to create and sell online courses” I will take you by the hand and show you how I have created my own online courses, I do not teach you what you should be doing, but I actually take you by the hand, teach you the theory, then I show you the practical. And yes, I now consider myself as an expert, it took some years, but I get it now….

If you would like more information on  “Learn how to Create & Sell Online Courses” just head on over to with a complete breakdown on Creating & Selling Online Courses. I even have a whole module on teaching, learning and assessing for those of you who have no idea how to teach.  If also shows you how to sell your course before you have written it, as well as all the technical stuff I will show you as if you were sitting behind me.  Not only that I will show you how to take payments and get paid and set the whole system on autopilot.  I will also leave a link in the show notes so that you can look at this in more depth.

That’s it for this week…

Speak to you next week.

If you liked this episode please leave a review by going to  You can also subscribe to this podcast by going to and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group to join like-minded people like yourself and chat with me and other members to get help and support with mini-trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking the time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast Learn how to Create & Sell Online Courses The Kaz Academy Facebook Group The Kaz Academy

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Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online over 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.