Aside

Session 46 – Why Blog?

getting started with blogging

This week I am talking to you about the reasons why you should start a blog if you have not already done so…

Transcript

Hello and welcome to episode 46 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com

This week I am talking to you about why you should blog?

There are many reasons you need to think about blogging if you are not already doing so. Here is my top 4 reasons why you should be blogging:-

Connect with your customers

This has to be the most important reason to start a blog. As they say, you should not be building a business on rented land, for example Facebook, as their rules can change and as it does not belong to you, you have not control over it. So by building a blog on your own website, you have the control over how, when and where you connect with your customers. You also have the ability to get your target audience to sign up to your ethical bribe in exchange for their contact details, something you cannot do with social media, thus forming a connection with your customers by sending them out a weekly newsletter, furthering that connection with them to you.

However, by consistently writing a blog, your customers get to connect with you on a more personal basis, and if you add audio, photos and video, you can connect with them on such a deeper level. After all, as the saying goes, ‘people buy from people who they like, know and trust’. So connecting with your customers has to be a top priority when building a business, especially if you are going to be creating e-learning products like courses.

Getting found with SEO

Finally, Google loves you to post good regular content and by a little bit of blog SEO, you can get people to find you, the search for your topics on Google, and by putting in keywords that associate you to your target audience, Google will start to rank you for it so people can find you and your blog. SEO just takes a bit of time and effort, but it’s free, and people will buy from you via paid adverts, for example putting a PPC with Google or a Facebook add, getting found by your ideal customer when they have search for a solution to your problem, then find you! You have the answer, they sign up for your ethical bribe and voila, you can start that relationship with them.

Show you are the ‘go to’ person in your industry

Now that you have a platform, you can start to demonstrate that you are the person to go to in your industry by showcasing your knowledge by writing and talking about your expertise in your field.

Readers will learn from you and see first hand the knowledge you have to share in your chosen topic and will begin to think about you first when they have a problem they need to solve, and if you have written a topic about their problem and can show them that you can give further help and support in a product, whether that is a course, book or a membership program, then they are more likely to sign up with you than anyone else.

Make money

So, now your reader has the confidence in your product or service, they want to buy from you and if you can do a review, or put links into your blog for your product, you will make it so easy for them to buy from you. You already have shown them that you are consistent by regularly posting articles, tips and videos etc, they have seen for themselves that you are the go to person, and will find it so easy to buy from you by just clicking onto that link in your blog, and boom… your reader has now become a customer.

I have also go a free course on how to set up your blog and you can access this as a free course as an Academy Plus member, just go to www.kazjohnson.com/session46 to access this and other free resources that will help you to plan, build and grow your e-learning business.

Speak to you next week.

If you liked this episode please leave a review by going to kazjohnson.com/session44, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast

Getting Started with Blogging Course – free membership

The Kaz Academy Facebook Group

The Kaz Academy

Subscribe to get new episodes straight to your inbox

Thank You For Listening

I really appreciate you choosing to listen to me and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons below.

I would also be eternally grateful if you would consider taking a minute or two to leave me an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

Why not join The Kaz Academy Facebook Group?

Finally, don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Session 45 – Find and define your niche

This week I am talking to you about finding and defining your niche

Transcript

Hello and welcome to episode 45 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com

This week I am talking to you about finding and defining your niche

It took me some time to finally narrow down to find and define my niche.

I had been teaching for over 34 years and started life as an IT trainer and for the last 10 years I have been teaching teachers how to teach and assessors how to assess.  Needing always to shake things up a bit, I started to teach people how to create online courses, my passion is teaching, I also still have a passion for teaching people about how to use technology and I realised that there is more to teaching online courses, so moved over to helping people to create and sell e-learning products.

So, if you want to find and define your niche, here is what you need to do.

1 – what is your passion?

Mine is teaching people to teach, create e-learning products and to market and sell them

2 – what are people problems in these areas?

I found that people who were not qualified teachers, did not know how to create a course, that they did not know about the software to use, or how to sell them either.   As I had years of experience, and burnt the midnight oil to fine tune my online courses, I had already ironed out any kinks and can share my experience and expertise to others.

3 – what is the competition doing?  I looked around to find out what my competition was doing, a lot of people where teaching how to create an online course, but they did not do the whole package, ie, create, build and sell online courses, books, videos, etc.

And that’s it!

So, I help people to create and sell e-learning products…

Like me it took me a while and you might need to change it up a bit as you go along. So, grab a pen and paper and start doing some action.

Write down the headings and the answers to the following:-

1 – what is your passion?

2 – what are people problems?

3 – what is the competition doing?

There you have it, now you can create your strapline like I did…

I help people to xxx and xxx…

You need to explain the change they will get once they have taken your course, or read your book etc.

Speak to you next week.

If you liked this episode please leave a review by going to kazjohnson.com/session44, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast

The Kaz Academy Facebook Group

The Kaz Academy

Subscribe to get new episodes straight to your inbox

Thank You For Listening

I really appreciate you choosing to listen to me and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons below.

I would also be eternally grateful if you would consider taking a minute or two to leave me an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

Why not join The Kaz Academy Facebook Group?

Finally, don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Getting started with…

kaz johnson

I am really, really excited to announce that I am launching a new series of courses, both live and workshops and an audio courses, called ‘Getting Started’.

Each month I will be launching a new course that focuses helping you to get started with your e-learning products and how to sell them, this will be rolled out as a live course here in Bournemouth, UK, together with an online course as well as an audio course.

These courses are priced very low this year, however, next time I roll them out, the prices will be significantly increased, so this is your chance to get in as an early bird at early bird prices.

The Getting Started series offers you the chance to get started with your online e-learning business, however, a lot of the courses are ideal for people who want to create a passive income, as well as people who want to engage with their people with like workshops too.

So here is what to expect in the next coming months:-

Getting Started with…

Blogging

Podcasting

Delivering live workshops

Facebook

Twitter

Instagram

List building

Videos

E-learning products

The live workshops will be held in Bournemouth, UK, however, if you are unable to get to the live workshop, you can attend the class online, and if you want, you can purchase the online course with a 40% if you book the live course too!

So then, I am going to kick of these series of ‘Getting Started’ courses with ‘Getting started with blogging‘ which launches in September, for more information about this course, or to book, either the online course or the live session in Bournemouth.

The Getting Started with Blogging course is ideal if you want to start a passive income, you don’t have to necessary build a website with e-learning products to begin with, however, showing potential customers that you are the ‘go to’ person in your area of expertise is a must for strutting your stuff, engaging with your customers as well as list building and a base to put your e-learning products on.  So if you have not yet got your WordPress website or blog set up, or even if you have just started and have no idea where to go next, then this course is aim just for people like you.

You will learn how to install WordPress on your own site, as well as to define your niche and to see if there is a market for your product.  Please you will get to learn how to create, posts, pages, install themes, create a blogging calendar as well as learn how to promote it and sell products that you don’t have to create, but will get paid for by someone else’s products.  So, if you want to learn ‘How to get started with blogging’, or know someone who does, then click here for more information about this course.  And if you are in Bournemouth on the 19 September, I would love to meet up with you.

I look forward to seeing you real soon!

 

 

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Session 43 – Never underestimate the value of rest

This week I am talking to you about the value of rest.

Transcript

Hello and welcome to episode 43 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com

Today I am talking about the value of rest.

As a diabetic, type 2, I did not want to go onto medication, instead, I decided to study what made my bloods sugars so unstable.  Amongst my findings, I found out that the lack of sleep raises the cortisol levels, and with that my blood sugars soared.  Not good at all.

I use a Fitbit to record my sleep, my daughter calls it my FitSleep…, but it tracks how much sleep I have had, when I am restless and how many times I have been awake.  Now then, I add this to my journal each morning, I was trying to find out how to maintain good blood sugars as well as diet and exercise.  I also use an App on my iPhone called Calm, which I thoroughly recommend by the way, and on it has some Masterclasses included on it.  One of these classes is called ‘The Power Of Rest’ by Dr Alex Pang, who has also written a book Rest: Why You Get More Done When You Work Less, it’s available as an audio book, but I went on an purchased the kindle book as well, anyway  I listened in with amazement! He states that society is under the impression that the more you work, the more productive you will be.  Studies have shown that you actually get more done by resting delierbatly and that by seperating rest and work you area able to produce more and interested work and live longer lives.

He also stated, which I find very interesting, is that ‘not all rest is equal’. As someone who is… sorry was, addicted to social media, the next new bright shinny object and could not sleep properly, this was a game changer for me.

In his book, he says that you should take rest seriously, to focus on unbroken periods of highly intensive blocks of work, I now do this with time blocking, I have something that looks like a school timetable, and I have made darn sure now that I allocate time for rest and play.  I also make sure that I have planned a break every 12 weeks for a break, where I head out into the countryside and get into nature, no devices to distract me, so I can hike in the woods, by lakes and mountains and enjoy what Mother Nature gave us for free.  I also now stay in my own country, I like in the UK, and am I finding how lucky we are to have so many areas of outstanding natural beauty we have.

One of the hardest things I have ever done in my life, honestly!!! Was to detach myself from devices. I now lock my phone and laptop in my office when I leave at the end of the day.  I had terrible separations anxiety to begin with, but then I settled into reading a real book!  You know the ones? With pages and a paper bookmark!  This was hard, but as I found the benefits, I started sleeping better, my blood sugars came down, my energy went up, I became more productive and could work less as I was becoming so productive and clear thinking that my devices and I managed to be apart for hours on end, I didn’t die, no one has missed me, and I feel whole again, I really do.

When I am working I work, when I am eating, I eat… I also have now snuck a little nap into the middle of the day… and can now whizz through the afternoon, where as before, I started getting a middle of the afternoon dip, now it’s like having two days each day.  I was always very productive first thing in the morning when I woke, but now I have another productive block in the afternoon after my nap.

The other important thing is that he states ‘Practice deep play’ and that people who have long, productive lives practice ‘deep play’ and I must admit, now that I practice the art of layering work and rest, I have a new found interest in my garden and sewing again, these were hobbies I had years ago when I went out to work then came home again.  I feel so much joy when I look at my lovely garden, again, I love being outstide barefoot and just being in nature, she soothes my soul, and I get energised.

So please do not underestimate the value of rest if you want to be productive and get things done in your business.  Try it! Get the book, allow yourself time to create a work/rest time table and see how you can also get more productive by resting more.

That’s all this week, and I will speak with you next week.

If you liked this episode please leave a review by going to kazjohnson.com/session, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast The Kaz Academy Facebook Group The Kaz Academy

Subscribe to get new episodes straight to your inbox

Thank You For Listening

I really appreciate you choosing to listen to me and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons below.

I would also be eternally grateful if you would consider taking a minute or two to leave me an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

Why not join The Kaz Academy Facebook Group?

Finally, don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

What do you want to know more about?

Just let me know what topic, course, e-book, in fact anything… just comment below:-