Aside

Session 53 – I’m not an expert! So who will buy my course?

Kaz Johnson

This week I am talking to you about what is stopping you from creating your online course…

Transcript

Hello and welcome to episode 53 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your e-learning business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com

This week I am talking to you about what is stopping you from creating your online course

The only thing that is stopping you creating your online course is you… The number one thing I hear is that what is stopping you from creating your online course is… “I’m not an expert! So who will buy my course?”  I get it! I felt like that when I first starting selling online courses even though I was qualified to teach, had then over 20 years of teaching experience, I still felt that I was not an expert to teach!!!

Now, to me looking at it from an outsiders perspective, that does not make any sense, however, when you look at in more depth, it just boils down to confidence.  Think about it, I was delivering teaching and assessing qualifications, I was qualified and experienced, but still felt I was not what they would call an ‘expert’.  So what is an expert anyway?  In the English dictionary, an expert is “A person who is very knowledgeable about or skillful in a particular area.” However, if you think about the things you know and are passionate about, you are indeed an expert, you know more about something, for example, knitting, that someone who does not know.  Therefore, the person who knows nothing about knitting sees the person who knows how to knit, as an expert, and that person can teach the uneducated how to knit.

So, let’s go back to the question,  ‘I’m not an expert! So who will buy my course?’  Anyone who knows nothing about your subject you know and are passionate about will buy your course for the knowledge you have.  They will see you as the expert as you know more about your subject than they do.

Why do I mention passion? Because your enthusiasm will shine through, try teaching something you are knowledgeable about but are not passionate about and your learners will soon pick up on this and you will lose them and they will tell others, you want your learners to be ambassadors for you.

Do not let lack of confidence stop you from getting that online course written, you owe it to people to share that knowledge you have that you are passionate about.  Like Nike says…. Just do it!

So, grab a pen, and start brainstorming subjects that you are passionate about… put them in order with your most passionate subject at the top… and make a start.  Get that website up, and start outlining your course. Oh and by the way, if you want to learn how to create an online course, we have a course just for you, it is called “How to create and sell online courses” I will take you by the hand and show you how I have created my own online courses, I do not teach you what you should be doing, but I actually take you by the hand, teach you the theory, then I show you the practical. And yes, I now consider myself as an expert, it took some years, but I get it now….

If you would like more information on  “Learn how to Create & Sell Online Courses” just head on over to https://www.kazjohnson.com/online-courses/ with a complete breakdown on Creating & Selling Online Courses, I even have a whole module on teaching, learning and assessing for those of you who have no idea how to teach.  If also shows you how to sell your course before you have written it, as well as all the technical stuff I will show you as if you were sitting behind me.  Not only that I will show you how to take payments and get paid and set the whole system on autopilot.  I will also leave a link in the show notes so that you can look at this in more depth.

That’s it for this week…

Speak to you next week.

If you liked this episode please leave a review by going to kazjohnson.com/session53, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like-minded people like yourself and chat with me and other members to get help and support with mini-trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking the time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast

Learn how to Create & Sell Online Courses

The Kaz Academy Facebook Group The Kaz Academy

Subscribe to get new episodes straight to your inbox

Thank You For Listening

I really appreciate you choosing to listen to me and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons below.

I would also be eternally grateful if you would consider taking a minute or two to leave me an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

Why not join The Kaz Academy Facebook Group?

Finally, don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.

Sneak Peek

Take a sneak peek at an online course, both as a learner and a teacher…

See for yourself just how easy it is to create a course.

Got a question, just leave it below, and Kaz will come back to you as soon as possible…

 

Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.

Session 52 – What to do when it all goes wrong with your blogging routine

blogging

This week I am talking to you about what to do when it all goes wrong with your blogging routine.

Transcript

Hello and welcome to episode 52 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your e-learning business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com

This week I am talking to you about what to do when it all goes wrong with your blogging routine

Normally I have a few blog posts in hand, so if I need a holiday, or I am away on business or even if I am sick for a few days, it does not usually matter if I do not blog for a week or two as they have been set up to automatically go out.

I did not think about if I should get sick that takes me out for weeks on end….

I was away on my September holiday and had been feeling out of kilter for a week or so, and though I just needed my well earned holiday.

On day 3 I woke in the middle of the night shaking uncontrollably and with a very high fever.  I got up and took some paracetamols and went back to bed.  The next day, I felt really rough, aching all over, with a very sore throat, I just thought it was a very bad cold, so I carried on with my holiday.

However, a few days into my holiday, I began to feel really week and unable to breathe.  I went back home, and went to the doctor’s to only to find out I had pneumonia.

Unable to breathe at all easily, coughing and feeling really weak, I accepted my fate and took myself to bed.  It’s only now weeks later, do I feel ok to start any work again.

By now my blogging routine had gone out completely out of the window.  Heck, where do I start now?

I must admit I felt really overwhelmed with it all, do I tell everyone what has happened? I really felt like knocking it on the head.  Then I remembered something, I think it was from Flylady years ago, and she said some like this… ‘you are not behind, just jump in from where you are’.

This made much more sense, so I am writing this blog as my ‘jump in from where you are’ blog post.  I will then do two or three blog posts, working backwards to fill the gaps until I am not only caught up, but I now aim to get at least three months of blogs ahead of time.

Luckily for me, I had already created the themes and blogs posts heading ahead of time, so this made it so much easier for me to get back on track with my blogging routine.

My key take away for you here is to create a spreadsheet mapping out all the 12 weeks post with themes and titles, this really did help me get back on track, and that you just need to ‘jump right in from where you are’ so, start with the week you are on, and then just play catchup doing 2 or 3 blogs going backwards.  Then try and do 2 or 3 blogs a week so that you have at least 6 weeks in hand, if not more.

I am feeling so much better now, and to be honest, the time I have had off has helped me with my 1/4 review which I normally to do at the end of September!

Thant’s it for this week as I have a lot of catching up to do…

Speak to you next week.

If you liked this episode please leave a review by going to kazjohnson.com/session44, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast

The Kaz Academy Facebook Group The Kaz Academy

Subscribe to get new episodes straight to your inbox

Thank You For Listening

I really appreciate you choosing to listen to me and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons below.

I would also be eternally grateful if you would consider taking a minute or two to leave me an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

Why not join The Kaz Academy Facebook Group?

Finally, don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.

Session 48 – The 5 tools you need to create online courses

Kaz Johnson

This week I am talking to you about The 5 tools you need to create online courses

Transcript

Hello and welcome to episode 48 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your e-learning business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com

This week I am talking to you about The 5 tools you need to create online courses

There are only a handful of tools that you basically need to start creating your online courses and they are:-

1) A Website

Somewhere to host your courses…I use WordPress for all my sites and it’s great building your own e-learning business on too.  Google loves, it and it’s free and very easy to use too.  Plus you can purchase plugins like Learndash, and learning management plugin, which brings me neatly on to…

2). A Learning management system (LMS)

I like thousands of other people use Leardash as their preferred LMS plugin.  It’s really easy to use, reasonably priced, and loved by my learners.  With this LMS comes a myriad of features like advanced quizzing, upload assignments for marking, easy to use course builder so that you can add videos, handouts etc in lessons with topics, lesson timers, grade books, course points as well as certifications and badges.  It has also got a host of other features from reporting to automatically enrolling and removing learners after a period time, check them out, you won’t be disappointed, I love it.  Over the past 10 years I have tired several, and for the past 2 years have settle for this LMS.

3) A Payment processor –

Unless you are giving away free courses you will need a payment processor.  With Learndash you can sell your courses easily, you simply set the price, choose the pricing model, and publish.  PayPal and Stripe are the two may payment process.  WordPress Shopping Cart Integration is easy and you can use WooCommerce, Easy Digital Downloads, ExchangeWP or ThriceCart.  I use ThriveCart as my shopping cart.  There is a small plugin that enrols the learners onto the course that have signed up for, it also adds rules, like adding them to my email lists to send out on boarding emails automatically.  However, just to get you started you can just use Paypal for simplicity.

4). A Camera

To create video or software like Camtasia or Screenflow.  In order to record either yourself delivering a lecture, or whether you are delivering a Poerpoint  presentation, you are going to need either a camera, you could stat by using your phone’s or laptops camera. Camtasia and Screenflow record what is on your laptop’s of PC’s screen, for example it will record a Powerpoint that you deliver using your microphone from your phone or laptop to recored your voice.

5). Presentation Software

Powerpoint or Keynote to create a presentation or the Google Drive Presentation , It looks just like PowerPoint but is much easier to use. A presentation software is used to create your lesson’s presentation that you record and upload to your LMS

And that is it! Some people make it overly complicated, and yes you can add other bits and pieces, but honestly, that is all I use to create and sell my courses.   Plus, it’s all automated meaning that once you have set the system up, it all works on autopilot, this is one of the best methods of passive income and the main source of my income for 10 years now.

If you would like more information on  “Learn how to Create & Sell Online Courses” just head on over to https://www.kazjohnson.com/online-courses/ with a complete breakdown on Creating & Selling Online Courses, I even have a whole module on teaching, learning and assessing for those of you who have no idea how to teach.  If also shows you how to sell your course before you have written it, as well as all the technical stuff I will show you as if you were sitting behind me.  Not only that I will show you how to take payments and get paid and set the whole system on autopilot.  I will also leave a link in the show notes so that you can look at this in more depth.

That’s it for this week…

Speak to you next week.

If you liked this episode please leave a review by going to kazjohnson.com/session48, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like-minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their e-learning business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your e-learning business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast

Learn how to Create & Sell Online Courses

The Kaz Academy Facebook Group

The Kaz Academy

Subscribe to get new episodes straight to your inbox

Thank You For Listening

I really appreciate you choosing to listen to me and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons below.

I would also be eternally grateful if you would consider taking a minute or two to leave me an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

Why not join The Kaz Academy Facebook Group?

Finally, don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.

Session 46 – Why Blog?

getting started with blogging

This week I am talking to you about the reasons why you should start a blog if you have not already done so…

Transcript

Hello and welcome to episode 46 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com

This week I am talking to you about why you should blog?

There are many reasons you need to think about blogging if you are not already doing so. Here is my top 4 reasons why you should be blogging:-

Connect with your customers

This has to be the most important reason to start a blog. As they say, you should not be building a business on rented land, for example Facebook, as their rules can change and as it does not belong to you, you have not control over it. So by building a blog on your own website, you have the control over how, when and where you connect with your customers. You also have the ability to get your target audience to sign up to your ethical bribe in exchange for their contact details, something you cannot do with social media, thus forming a connection with your customers by sending them out a weekly newsletter, furthering that connection with them to you.

However, by consistently writing a blog, your customers get to connect with you on a more personal basis, and if you add audio, photos and video, you can connect with them on such a deeper level. After all, as the saying goes, ‘people buy from people who they like, know and trust’. So connecting with your customers has to be a top priority when building a business, especially if you are going to be creating e-learning products like courses.

Getting found with SEO

Finally, Google loves you to post good regular content and by a little bit of blog SEO, you can get people to find you, the search for your topics on Google, and by putting in keywords that associate you to your target audience, Google will start to rank you for it so people can find you and your blog. SEO just takes a bit of time and effort, but it’s free, and people will buy from you via paid adverts, for example putting a PPC with Google or a Facebook add, getting found by your ideal customer when they have search for a solution to your problem, then find you! You have the answer, they sign up for your ethical bribe and voila, you can start that relationship with them.

Show you are the ‘go to’ person in your industry

Now that you have a platform, you can start to demonstrate that you are the person to go to in your industry by showcasing your knowledge by writing and talking about your expertise in your field.

Readers will learn from you and see first hand the knowledge you have to share in your chosen topic and will begin to think about you first when they have a problem they need to solve, and if you have written a topic about their problem and can show them that you can give further help and support in a product, whether that is a course, book or a membership program, then they are more likely to sign up with you than anyone else.

Make money

So, now your reader has the confidence in your product or service, they want to buy from you and if you can do a review, or put links into your blog for your product, you will make it so easy for them to buy from you. You already have shown them that you are consistent by regularly posting articles, tips and videos etc, they have seen for themselves that you are the go to person, and will find it so easy to buy from you by just clicking onto that link in your blog, and boom… your reader has now become a customer.

I have also go a free course on how to set up your blog and you can access this as a free course as an Academy Plus member, just go to www.kazjohnson.com/session46 to access this and other free resources that will help you to plan, build and grow your e-learning business.

Speak to you next week.

If you liked this episode please leave a review by going to kazjohnson.com/session44, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast

Getting Started with Blogging Course – free membership

The Kaz Academy Facebook Group

The Kaz Academy

Subscribe to get new episodes straight to your inbox

Thank You For Listening

I really appreciate you choosing to listen to me and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons below.

I would also be eternally grateful if you would consider taking a minute or two to leave me an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

Why not join The Kaz Academy Facebook Group?

Finally, don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.

Session 45 – Find and define your niche

This week I am talking to you about finding and defining your niche

Transcript

Hello and welcome to episode 45 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com

This week I am talking to you about finding and defining your niche

It took me some time to finally narrow down to find and define my niche.

I had been teaching for over 34 years and started life as an IT trainer and for the last 10 years I have been teaching teachers how to teach and assessors how to assess.  Needing always to shake things up a bit, I started to teach people how to create online courses, my passion is teaching, I also still have a passion for teaching people about how to use technology and I realised that there is more to teaching online courses, so moved over to helping people to create and sell e-learning products.

So, if you want to find and define your niche, here is what you need to do.

1 – what is your passion?

Mine is teaching people to teach, create e-learning products and to market and sell them

2 – what are people problems in these areas?

I found that people who were not qualified teachers, did not know how to create a course, that they did not know about the software to use, or how to sell them either.   As I had years of experience, and burnt the midnight oil to fine tune my online courses, I had already ironed out any kinks and can share my experience and expertise to others.

3 – what is the competition doing?  I looked around to find out what my competition was doing, a lot of people where teaching how to create an online course, but they did not do the whole package, ie, create, build and sell online courses, books, videos, etc.

And that’s it!

So, I help people to create and sell e-learning products…

Like me it took me a while and you might need to change it up a bit as you go along. So, grab a pen and paper and start doing some action.

Write down the headings and the answers to the following:-

1 – what is your passion?

2 – what are people problems?

3 – what is the competition doing?

There you have it, now you can create your strapline like I did…

I help people to xxx and xxx…

You need to explain the change they will get once they have taken your course, or read your book etc.

Speak to you next week.

If you liked this episode please leave a review by going to kazjohnson.com/session44, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like minded people like yourself and chat with me and other members to get help and support with mini trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free tour.

That’s all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.

Resources mentioned in this podcast

The Kaz Academy Facebook Group

The Kaz Academy

Subscribe to get new episodes straight to your inbox

Thank You For Listening

I really appreciate you choosing to listen to me and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons below.

I would also be eternally grateful if you would consider taking a minute or two to leave me an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

Why not join The Kaz Academy Facebook Group?

Finally, don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Kaz started out teaching over 30 years ago teaching IT in a local college, she then set up her own training business before teaching teachers and assessors online 10 years ago.

Today she helps people to plan, build and grow their online business and when she is not working, you will find her in the great outdoors.