Aside

The Success Club Online Networking

I am so excited to announce that The Success Club is soon to launch.  The Success Club is a three-month coaching programme that helps you get unstuck with planning, building and growing your online business.

With a membership to work along with it, this membership coaches people with quarterly coaching, networking events that you can attend, either in person, or online, and also mini trainings, tips and downloads available too!

I am currently offering the online networking events to a limited amount of people, and they are offered on a first come first served basis, and you can book your free seat here.

These online events which are held monthly, are ideal if you are working alone, and want to reach out to people, make new connections, and share one pain point.  I will also be giving you tips that will help you plan, build and grow your online business.

See you soon 🙂

Networking Event – Setting Goals

I am really excited about running my own networking event in my hometown of Bournemouth, here on the south coast of England in the UK.

These networking events that will run on the first Monday of each month,  they will also include a mini training that will help you plan, build and grow your online business.

It’s a great way of not only learning how to build and grow your own business, but you will also meet new friends, and contacts as well.  And if you are a member of the Kaz Academy, you will also be able to network with other members after the event on your own forum.  There is no need to feel alone in your business with a great support network.

I am a huge fan of 90 day planning. Setting yourself goals for your business is important to help you monitor your progress and give you something to strive for.

On this networking event in March, you will plan your next 90 days ahead, including:

  • Your main 3 goals for the year
  • What steps you need to take to reach these goals
  • The resources you might need
  • The specific number of goals you would like to achieve

Please also bring your business cards, any promotional material and banner stand if you have one.

Hosted by Kaz Johnson, The Success Club and co-hosted by Anne Cornish, The Virtual Assistant.

Click here to get your ticket and at just £7 for a non member, you will find it excellent value for money.

See you there!

Session 67 – Planning your course idea

This week I am talking to you about Planning your course idea

Listen to The Kaz Johnson Show

Hello and welcome to episode 67 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the founder of Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com.

This week I am talking to you about How to repurpose your online course content

Hello and welcome to episode 67 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the founder of Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com.

This week I am talking to you about Planning your course idea

So we are going to look at beginning brainstorming ideas, the first thing I want you to do is to grab a pen and paper, if you are listening to this in a car, just make a mental note and come back to this episode later, but you can think about each exercise as we go along.

So let’s get started…

The first thing you need to do is to start from where you are with what you have.  Think! Are you a teacher? Are you a coach? Do you already have a blog? Do you already have a business? If the answer to yes to any of these, write, yes and then put down your answer to which subject you can teach.

If you have said no to the previous question, think for a moment what you are most passionate about, write the first thing that comes to mind and write this down. So what things are interested in, list about 4 topics here.  Then write 4 things you are passionate about, next list 4 Things you have done & have authority in. And finally, what transformation will the learner see?

Now you have a list of your topics, you need to narrow it down.  You could deliver all of these courses in your chosen topic, but for now, you really need to narrow the topic down until you come up with just one idea.  To do this you need to think about what is the fastest, and least expensive way for you to create this course, is it going to be a series of lessons delivered over a series of emails, or is it going to be a course delivered as an online course with your current LMS?

Now, look at your course idea, is this something you are really passionate about? Do you feel excited about creating this course? Yes? Great.

And finally, does this topic align with your business long term goals? If yes… you have now planned your course idea.

If you would like to take the course ‘Plan your course idea’ where you will learn about who your audience is and how you can help them.  You will also find your audience’s pain points and brainstorm how you can solve them, and finally, you will find out which of your passions will be the most impactful for just $25, you can join the Kaz Academy here.

The Kaz Academy is open for enrolments this week and you can grab the Early Bird offer that entitles you to $50 off your Annual Plan, not only this year, but for every year you are on this plan, to get this amazing early bird offer, head on over to KazAcademy.com, but hurry as this offer closes on the 19 January 2019.

That’s it for this week,

Speak to you next week.

If you liked this episode please leave a review by going to kazjohnson.com/66, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

Finally, why not join our Facebook Group kazjohnsongroup.com to join like-minded people like yourself and chat with me and other members to get help and support with mini-trainings too!

This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free Lite membership.

That’s all for this week, so I would like to say a massive thank you for taking the time to listen to me, and I will speak to you next week.

    Session 66 – How to repurpose your online course content

    This week I am talking to you about How to repurpose your online course content

    Listen to The Kaz Johnson Show

    Hello and welcome to episode 66 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the founder of Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online courses with a membership programme. You can learn more about what I do at Kazjohnson.com.

    This week I am talking to you about How to repurpose your online course content

    Hello and welcome to episode 66 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the founder of Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online courses. You can learn more about what I do at Kazjohnson.com.

    This week I am talking to you about repurposing your online course content.

    One of the best ways to get more customers and increase your revenue is to repurpose your online course content.  You have spent a lot of time and effort in creating your content, so now let’s look at why and how you can repurpose your online course content.  But first of all you need to understand that everyone learns in different ways, so you need to keep in mind that when your repurpose your content, it is not just a matter of copying and pasting your content, but to re-create that content in different ways for your different types of customers.

    The first thing that you can do with your course is to write a blog post, this is great for people who like to read about your content.  By writing a blog post about your online course is really easy, you do not have to give away everything for free, but what you can do is to look at each of your lessons in turn and take some of content and turn it into a blog article with a link to your online course and offering them a promotion for it, for example, as free lesson, a webinar  or video, depending on what type of course you deliver.

    Once you have a blog post, you can record it as a podcast, put it on iTunes, Soundcloud or Podbean to bring people back to your blog with your call to action to sign up for your freebie, this satisfies your customers who are audible learners.

    After you have created your audible media, you can then create a video that you can put on Youtube, with backlinks to your blog.  Now video is fast becoming the medium people use to consume content and YouTube is one of the biggest search engines, so it is a must if you want to get found in today’s online marketing.

    Another area you could look at is Facebook live, where you can provide instant content for viewers and it’s a great cost effective strategy whereby you can interact with your viewers asking them questions to find out what it is they want so you can deliver to them in the future. All you need is a smartphone, so it’s a really easy and cost-effective way to promote your courses and drives traffic to your Facebook pages or groups. By doing Facebook lives, is that it can drive more traffic to your page or group as more engagement than just videos through engagement by asking your viewers questions and getting them to answer them, for example, you can ask viewers what they would like to see in upcoming live trainings, what they have experienced in their particular field and so forth.  This will bring your views back time and time again, bringing a deeper connection with them that helps with that know, like and trust that you are looking for to enable them to buy from you.

    Another thing you can do to create a book from your course.  Now then, this could just be a simple downloadable ebook that people can download from your site, or you can create a hard copy that can be distributed on Amazon, and you can also create a Kindle book for this.

    Finally, you could offer a free sample of your online course in a membership that is free for people, whilst this is not technically repurposing your content, I have included it as this is what I offer people to showcase my course, and bring people to the Kaz Academy, so they can see what it is they are missing if they do not become a paid member of the academy.

    The Kaz Academy is open for enrolments this week and you can grab the Early Bird offer that entitles you to $50 off your Annual Plan, not only this year, but for every year you are on this plan, to get this amazing early bird offer, head on over to KazAcademy.com, but hurry as this offer closes on the 19 January 2019.

    That’s it for this week,

    Speak to you next week.

    If you liked this episode please leave a review by going to kazjohnson.com/66, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

    Finally, why not join our Facebook Group kazjohnsongroup.com to join like-minded people like yourself and chat with me and other members to get help and support with mini-trainings too!

    This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free Lite membership.

    That’s all for this week, so I would like to say a massive thank you for taking the time to listen to me, and I will speak to you next week.

      Session 64 –  How to create an email course

      This week I am talking to you about How to create an email course

      Listen to The Kaz Johnson Show

      Hello and welcome to episode 64 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the founder of Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com.

      This week I am talking to you about How to create an email course.

      One way to start creating courses is to start with an email course.  An email course is just a series of emails that is sent out over time.  You can do this with an email autoresponder series, and if you use it as an ethical bribe, you can use it to show off your expertise and grow your email list, or you can sell them as a way of gaining trust and authority as a low level entry course, then sell your higher price courses further down the line.

      So let’s look at some of the other reasons you should consider creating an email course.

      You can start with very little, for example, you can send out a series of text-based lessons without having to create videos, handouts, which can take a lot of time to prepare, you can even use content that you already have, for example, if you have a blog, and especially if you have a blog series, you can repurpose that content.

      Getting started to writing your email course is much easier as the content is often shorter than an online course, so each lesson should be easier for the learner to read and action.  Think about how this lesson would benefit the reader, as well as the action point you want your learner to carry out.

      The other thing about creating an email series is that you can add lessons as you go along, so you do not need to complete it all in one hit. Start off by creating your sales page, add a call to action, for example, I always create my sales page with a start date of six weeks, I write the first lesson, then I start promoting the course and as soon as someone has signed up for it, I then create the second and third lesson.  I space the lessons out, say three to five days apart, this helps me to write the content based on the feedback I get from the learners.

      Because email courses are delivered as a minimum viable product, and MVP, it is also a great way of testing out a new course that can be turned into a full video course with downloadable workbooks etc, however, if there is little uptake for this course, you know not to spend a lot of time and effort writing a full blown course, saving you money as well as time.  However, on the other hand, if there is a lot of uptake for the low cost, or even a free email course, then you know it’s worth spending the time and money to create an all singing and dancing online course in the future.

      Another thing to think about when creating your email courses is that it shows of you, it also shows you as the thought leader in your industry forming that know, like and trust relationship that is so important if you are going to have a long term relationship with your learner, it is vital that the learner trusts you as the ‘go to person’ in your industry.

      So, I want you to grab a pen and paper and jot down some ideas for an email course that you can create now, think about….

      That’s it for this week,

      Speak to you next week.

      If you liked this episode please leave a review by going to kazjohnson.com/64, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

      Finally, why not join our Facebook Group kazjohnsongroup.com to join like-minded people like yourself and chat with me and other members to get help and support with mini-trainings too!

      This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free Lite membership.

      That’s all for this week, so I would like to say a massive thank you for taking the time to listen to me, and I will speak to you next week.

        Session 63 –  5 Ideas to increase your online course sales

        This week I am talking to you about Ideas to increase your online course sales

        Hello and welcome to episode 63 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the founder of Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com.

        This week I am talking to you about 5 Ideas to increase your online course sales

        No 1, Promote your course on your blog

        Your blog is your platform, it belongs to you and no one can control it, this is the place where you send people to from social media, and paid advertising, so it is super important that you do not build your business on rented land such as Facebook.

        You can write a mega post to show off your expertise in your subject and pop in links to your course.  You can also create a worksheet or mini-course, or even offer a free lesson from your course that people have to subscribe to, in order for them to get access to this premium content.

        If you do not yet have a blog, have a course on how to set up a blog on the Kaz Academy, just head on over to KazAcademy.com for this.

        No 2, Start a podcast

        One of the best reasons to start a podcast is that you build a personal connection with your audience.  Along with the video, you build a connection with the listener which helps with the trust that you need to start that, know, like and trust relationship as there is nothing more personal than having your voice inside someone’s ears.

        Another great reason to start a podcast is that It allows you to produce long-form content that converts.  Research has shown that long-form content increases traffic and back-links to your website.

        Starting a podcast is easier than you think, you just need a good microphone, I use the Audio Technica microphone , somewhere to host your podcast, I use Libsyn as it is your one-stop solution for everything you need to start podcasting, get your podcast in Apple Podcasts and iTunes, and even turn your show into an App.  Another podcast to consider is Podbean, Podbean provides free and premium hosting packages, and finally there is SoundcloudSoundCloud is also an online audio distribution platform which has a free and premium hosting package too.

        The other tool you will need is recording software, you can use free tools such as Audacity,  a free and open-source digital audio editor and recording application software, available for Windows, or Mac, Garageband if you have a Mac, or as I use, Adobe’s Audition.

        If you want to learn more about podcasting, I have a masterclass in the Kaz Academy, where I teach you how to set up your own podcast from start to finish.

        No 3, Build an email list

        I have already spoken about the importance of building a list in session 35, and the tools I use to create an email marketing list in session 61.

        It is absolutely crucial if you are serious about increasing sales, then your priority has to be, building an email list, then engage with your customers by regular emailing them. You do not need to send a sales letter each time, but take a leaf out of Gary Vaynerchuk’s book, Jab, Jab, Jab, Right Hook.  In short, a right hook’s content aims to sell and self-promote and a jab’s content aims to engage and trigger an emotional response. So, you need to engage and trigger an emotionless response three times more than you do than selling.

        You can do this by sending them to your recently published blog or podcast or video on Youtube.

        Which brings me to the next idea…

        No 4, Start a YouTube channel

        YouTube is a search engine, and after Google, it is the world’s most visited search engine, so you seriously need to think about starting a YouTube channel if you want to increase your online course sales.

        You do not necessarily need to create new content, but you can repurpose your podcast’s audio, then upload the video to YouTube and put them in a separate playlist.  These videos can be shared on social media channels.

        Which leads nicely onto…

        No 5, Publish a course promotion video on YouTube

        As part of your courses promotion, you could create a three-part video course and put the first video on Youtube with links back to your blog to get video’s 2 and 3.

        There you go, these are just some Ideas to increase your online course sales. Make a note of them to try out this week by putting them into your weekly planner.

        Speak to you next week.

        If you liked this episode please leave a review by going to kazjohnson.com/session63, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week.

        Finally, why not join our Facebook Group kazjohnsongroup.com to join like-minded people like yourself and chat with me and other members to get help and support with mini-trainings too!

        This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free Lite membership.

        That’s all for this week, so I would like to say a massive thank you for taking the time to listen to me, and I will speak to you next week.