Aside

Session 78 – Why Staying Small is the Next Big Thing for Business

Today I am going to be talking about Why Staying Small is the Next Big Thing for Business

I love books, and read daily.  I like books specifically that helps me grow.  So today I am going to review the book called ‘Company of One’: Why Staying Small is the Next Big Thing for Business by Paul Jarv.

This book especially resonated with me because just a few years ago I was running an online accredited training business, but due to ill health, had to disband the team and work by myself so that I could focus on my number one thing, which is my health.  Fast forward a few years later, I still do not have a team as I looked at making my life as stress-free as possible as I found that running a team became a job.  I was an educator and wanted to focus on just that.

I also wanted to focus on making a lifestyle business and making sure that I could automate as much of my business as possible.  So now I am a company of one and foucs on what is the most important things in my life and not just running a company.

I was interested in what Paul Jarv had to say about growing a business.

Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches.”

-CAL NEWPORT, bestselling author of DEEP WORK and DIGITAL MINIMALISM

I remember how my dad set up a million pound business in the 60’s it kept growing, unfortunately the stress killed him when he was having to look at keeping not only his customers happy but to look after his employees and make sure that all the payroll was fulfilled and all the problems that come from running a business.

After a few years, he had a stroke, was diabetic and ended up passing away at just 54 from pneumonia.  I also remember when he had a small shop and was selling and mending electrical things like hoovers and TV’s, no employees and no stress.  I had a great childhood as my dad was full of adventures, but that all came to an end when he became really ill and finally passing away.

I think we are led to believe that we must keep growing.  Better, bigger more… however, these last few years I have been downsizing and leading a more simple life and one of my visions was to have a small business that was as enjoyable as possible and as stress-free as possible, and so my team went.  I am no longer a leader but work with other freelancers so that I no longer have to train them up nor keep chasing them.  I am happy staying small so that I can spend more time with my family, my mum is now 91 at the time of writing this, and my children and grandchildren are not close by, so I can see these guys any time I want to.

Of course, I need to make enough money not only to survive but to thrive too! So I have streamlined my business as tightly as I can so most of it works on autopilot as possible.

So, who is this book for? Many people actually, from people who want to start an online business, or people who want to make their business better, not necessarily bigger, which in turn lowers stress and gives a feeling of fulfillment.  They want a lifestyle business instead of a corporate business with endless meetings, expansion plans, and targets that need to be met in order for you to pay your employees.

I found that this book really resonates with where I am at currently with my life, especially after suffering from really bad health,  I just wanted to be able to have a richer more sustainable business without the stress and to be able to serve my customers in a better way and that I reached my desired revenue and keeping clients happy at the same time, most of it on my own with the help of dedicated freelancers and a system that was, for the most if it ran on automation.

It’s ok not to want to keep growing your business, we are led to believe that this is what we should want to do… and that is why staying small is the next big thing for business.  You can get the book Company of One: Why Staying Small is the Next Big Thing for Business by Paul Jarv. Here.

What are your thoughts about staying small?

That’s is for this week.

This show is sponsored by the Kaz Academy, a membership site that helps you to plan, create and sell online courses.

Why not join the Kaz Academy for free as a Lite Member and get access to courses, resources, tips, and offers?  Click here to get your free membership pass

Get your free backstage pass

kaz academy

If you are thinking about setting up an online business or would like to grow your existing online business, why not grab your free backstage pass to the Kaz Academy.

The Kaz Academy takes you by the hand and helps you to plan, build and grow your online business with a live monthly masterclass, a library of in-depth training courses, quick wins, a members-only resource area with new material being added weekly all for just $25 per month.

As soon as you sign up you will get access to all the current material, it is not drip fed and unlike a linear course, you can just dip in and start where you need to be.

It has a 30 day 100% money back guarantee, a support desk and a community area where you get to meet like-minded people and get help and support!

If you would like to get your free backstage pass and see for yourself, then I have a free backstage pass for you where you get to take a tour of the academyclick here to get instant access to your free backstage pass

Session 77 – How to grow your email list with a free email course

grow your leads

Today I am going to be talking about How to grow your email list with a free email course.

Creating a free email course has to be one of the best ways to grow your email list and attract new leads from people who align with your offering.  It is also easier to create an email course than to write an e-book, however, you can also create videos for your email course if you so wish!

Why create an email course?

The main reason is it is a fantastic lead generator, especially if you are selling online courses! It also shows you as the ‘go to’ person in your industry!

The other reason is that an email course is more valuable than say perhaps an e-book as people can engage in a course as opposed to getting just another e-book that gets lost on people’s hard drive.

Finally, it engages your learner by getting them to do something and they will look for your email so that they can participate in the next lesson!

So, how do you create an email course?

First of all, like creating any course you need to start with your aims and objectives, I write about this in this post here.  Once you have defined these you need to start outlining the course.  I tend to write them in a Word document after I have popped them onto a post-it first.  You just need to put in the lesson titles at this stage.

Once you have the outline, then you can start filling in the steps that the learner needs to do.  Once you have completed that, it’s time to head over to your email provider, I use GetResponse and copy the lessons into your autoresponder so that the email lessons start dripping out over a period of time from when your subscriber signs up to the course.  After the final lesson, you can then create your pitch.

Why not sign up for a free email course on ‘How to create an email course’.  I show you the exact steps you need to do to set up your email course as a free Lite member on the Kaz Academy using Getresponse 

Do you know that as a free Lite member of the Kaz Academy you can also access further tips, courses, and resources?.  Just head on over to kazacademy.com and join the Lite membership to access this and other free resources.

Finally, I want you to take a moment to grab a pen and paper, and do some brainstorming, what email course can you write for your lead generator?

That’s is for this week.

This show is sponsored by the Kaz Academy, a membership site that helps you to plan, create and sell online courses.

Resources mentioned in this episode can be downloaded in  Kaz’s Toolkit

Session 76 – Your next 90 days

90 day review

Today I am going to be talking about your next 90 days and in particular a 90 day review.

I work in 90 day blocks.  At the end of each 90 days, I take a week’s break, on the last day of the break, I do my quarterly review.  This came from my days as a teacher, whereby we review each training session.  We look at what went well, what did not go so well, and what could do better next time.

I keep a daily journal, this records my daily thoughts as well as my health records, I am a diabetic and I eat Keto, so I track things like my sleep, why? Because this will raise my cortisol levels, which in turn raises my blood sugar.  I also track the weather, my exercise program as this all helps me track how well I am both mentally and physical.  Why is this really important? Because my health is my number one prority and as I had a server bout of pneumonia last year, I am finding it hard to get back on track and need to find out why for example that a blog did not get written on time.

At the end of the 90 day review, and after I found out what went well, I make sure that the next 90 days, I put more effort in replicating this, and things that did not go so well, I analyse the reasons for this.  By keeping a journal, I can really hone into the reason’s why it didn’t go so well, and it could be that it no longer feel that fits in my plans.

Do I only plan for the quarters?

No, I plan for the year, making sure that I book a week out every quarter, that it gets put into my calendar a year in advance and that I take a vacation first so that I am clear headed and rested.  You don’t have to do this, but I find it really helps me to look at the big picture.  You might just book a day out, go to the library, a hotel or camping also is a great way to take yourself out of the daily grind and get a helicopter view of things.

Not only do I do a 90-day review and plan, but I also do this on a smaller scale with a weekly review and plan as well as monthly one.  But these are on a much smaller scale, and is often helpful for not allowing things to slip through the cracks so to speak.

So, what do you have planned for your next 90 days?  Do you do a quarterly review?  Why not sign up for the for the free Lite membership and download a copy of my 90 day review and planning cheatsheet.  Do you know that as a free Lite member of the Kaz Academy you can access further tips, courses, and resources?.  Just head on over to kazacademy.com and join the Lite membership to access this and other free resources.

So, take a moment to grab a pen and paper, and do some brainstorming, what do you already have you can sell?  What could you become an affiliate for? List all the tools you use on a regular basis, do a review on it, become an affiliate for Amazon, put your links into the post and start monetising your blog, blog or website now – Today!

That’s is for this week.

This show is sponsored by the Kaz Academy, a membership site that helps you to plan, create and sell online courses.

Resources mentioned in this episode can be downloaded in  Kaz’s Toolkit

Session 75 – Why Is Creating Content Important?

Today I am going to be talking about Why Is Creating Content Important?

There are a few reasons that creating content is important and I will be discussing a few of them in no particular order.

So what do I mean by content? It could be a regular blog and it could also be content that you put on your website, or a Youtube video for example or even an online course.

So then, why is it important to create online content?

It builds trust

Yes, we have all heard it before that people buy from people who they know like and trust.  By consistently creating content, be it a blog or a series of videos on Youtube, people get to know like and trust you, so they are more likely to purchase from you in the long run.

It helps with SEO

By publishing good quality on a regular basis helps you get found by people who are looking for you.

How?  The search engines send out bots and spiders that crawl your website looking for new content.  Search engines like Google will rank your site higher with each update.

It helps to bring in new leads

How?  When people find you, get to know you and if you offer a freebie that your reader is interested in, they will sign up leaving you their contact details so that you can keep the relationship going.

Make sure then that you have a freebie in your post for them to sign up for, this is often referred to as a call to action (CTA) and see new leads coming in.

It helps to showcase that you are the ‘expert’ in your industry

By consistently writing about what you know about in your industry you will become the go to person in your industry and become known as the expert in your industry.

So, there is no reason not to get started on that blog today, and to help you along, I have a free course on how to set up your blog in WordPress in the Kaz Academy. Do you know that as a free Lite member of the Kaz Academy you can access further tips, courses, and resources?.  Just head on over to kazacademy.com and join the Lite membership to access this and other free resources.

So there you have it, content is king!

That’s is for this week.

This show is sponsored by the Kaz Academy, a membership site that helps you to plan, create and sell online courses.

Resources mentioned in this episode can be downloaded in  Kaz’s Toolkit

Session 74 – Reviewing Learndash LMS Plugin

Today I am going to be reviewing Learndash LMS Plugin

Last week I talked about 5 ways of making money online.  I started my online business selling courses and qualifications and I made the switch from Moodle to Learndash after trying out a few Learning Management Systems (LMS) and found Learndash to be the best overall.

First of all, I am going to explain what an LMS is, and if you are going to sell courses, I would recommend selling them on your own website, why? First off, you own it all, your mailing list, your fees and the way it looks.  However, there is a bit of a learning curve to start out with when setting it all up.  However, with WordPress and Learndash, you will soon be delivering your first course in no time.

Learndash has also been nominated for 2019 for Best Learning System, which I am not surprised to be honest!

First of all you, it’s easy to install, you just purchased the Learndash plugin, download and copy your license details and install it on WordPress with the licenses details and you are almost ready to go.

Setting up is really simple.  You just need to add your payment gateway, and you can use a variety of methods, including Paypal,

Getting support is really easy.  Learndash has one of the best customer support I have ever encountered. Also, there is are great set up tutorials with step by step instructions and videos as well.  They even have a Demo site you can install on your own site, which you can use to test out the system and or modify it for your own courses if you wish.

I use ThriveCart to sell my courses, and Learndash integrates this with a free plugin to do the heavy lifting, or you can just use the Paypal button, or use WooCommerce

To create a course is really simple and if you are used to WordPress, then this has a familiar feel to how it all works.  You have lessons and topics and if you need to move them all around, there is a simple drag and drop facility to do this.

You also have a drip feed option, which I use for all my new courses, that way, I build my course as the student works through the course and I can change the course up some from the feedback I get from my students each week.  This is also a great facility if you are doing things like daily or weekly challenges where you do not want your student to get access to all the content at once.  The drip feed option also stops the overwhelm that students can get when they first start your course and have all the information available at once.

Moving through the course, the student can take a quiz so that they can assess their own knowledge and find any gaps in their knowledge. Learndash has 8 different types of quizzes. A Single Answer, Multiple Choice, Sorting, Matching, Fill-In-The-Blank, Free Text, Survey, and Essay questions all supported.  Not only that you can display custom messages based on quiz performance as well as enforce quiz timers and use Question Banks.

You can also manage the learner progress by setting the learning path, mark tasks complete, and review submissions.  The more engaged your students are, the more likely to complete your course.

As well as quizzes and assignments there is also a grade book that syncs with the quizzes and you can award your students with course points so that they can gain badges and printable certificates.

On the whole, there is a huge amount of features and the only thing that I found really frustrating with Learndash is the grids. They would never play nice for me, however, I have found a free plugin that you can use to sort this issue out.

Finally, you can update the look with the ProPanel Plugin that enhances your LearnDash admin experience by consolidating reporting and assignment management, giving you the ability to send course specific communications, and showing the real-time activity of your courses!  For example, you can see the real-time activity as users take your courses.  You can also approve, delete, and manage all assignments & essays. As well as being able to view and download user course progress & quiz results. I would thoroughly recommend this little add-on.

All the above really needs for you to have a website that is hosted on your own site.  For this, I would recommend WordPress as it is easy and free to use, and Google loves it.  It’s responsive too! I have a free course that shows you how to install WordPress on your own site at the Kaz Academy as Lite member.

Do you know that as a free Lite member of the Kaz Academy you can access further tips, courses, and resources?.  Just head on over to kazacademy.com and join the Lite membership to access this and other free resources.

So, take a moment to grab a pen and paper, and do some brainstorming, what do you already have you can sell?  What could you become an affiliate for? List all the tools you use on a regular basis, do a review on it, become an affiliate for Amazon, put your links into the post and start monetising your blog, blog or website now – Today!

That’s is for this week.

This show is sponsored by the Kaz Academy, a membership site that helps you to plan, create and sell online courses.

Resources mentioned in this episode can be downloaded in  Kaz’s Toolkit