what is seo?

What is SEO and why do businesses need it?

If you’re looking to start an online business, then search engine optimisation (SEO) is something you’ll want to learn about. SEO can help your website rank higher in search engine results pages, which can mean more traffic and customers for your business. In this post, I’ll share some tips for improving your SEO strategy. Keep reading to learn more!:


Starting a new business is exciting and comes with a lot of challenges. One of the biggest challenges is getting your website to rank high in search engine results pages (SERPs). This is where SEO comes in.

SEO stands for “search engine optimization” and it is the process of optimizing a website to rank higher in search engine results pages. There are a lot of factors that go into SEO, including things like on-page optimization, link building, and keyword research.

What is SEO and why do businesses need it?

Why do businesses need SEO?

Because it can be extremely effective in driving targeted traffic to your website. If your website ranks high for relevant keywords, you’re much more likely to get clicks and traffic from search engines.

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO can be complex and time-consuming, but it’s worth it for businesses that want to attract more visitors from organic search. SEO is not a one-time effort; rather, it’s an ongoing process that should be integrated into your website’s design and content strategy. By following SEO best practices, you can improve your chances of ranking higher in Google search results, which can lead to increased web traffic and conversions. If you’re not sure where to start with SEO, then consider hiring an SEO expert or agency to help you get started.

The basics of SEO – how to optimise your website for Google search

There’s no doubt that SEO is essential for any business that wants to be successful online. After all, if you’re not optimised for search engines, then your potential customers are going to have a hard time finding you. And in today’s digital age, most people turn to the internet when they’re looking for products or services.

Thankfully, there are a few simple steps you can take to make sure your website is optimised for Google search. These include:

1. Doing your keyword research
2. Creating good content
3. Building links
4. Making sure your website is mobile-friendly

The benefits of SEO – more website traffic, leads, and sales

When you’re starting a new business, any extra bit of traffic, leads, and sales can make a world of difference. And while there are many ways to boost your website traffic, leads, and sales, SEO is one of the most effective.

SEO is the process of optimizing your website and its content so that it appears higher in search engine results pages (SERPs). And when your website appears higher in SERPs, it means you’ll get more website traffic. In fact, studies have shown that organic search traffic accounts for around 54% of all web traffic. So if you want to increase your website traffic (and who doesn’t?), SEO is a great place to start.

Why do businesses need it?

If you’re looking to start an online business, then search engine optimisation (SEO) is something you’ll want to learn about SEO.

SEO stands for “search engine optimisation”. It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERP). In other words, SEO is all about making sure that your site appears at the top of Google’s search results. And why is that important? Because the higher up your site appears in the search results, the more likely people are to click through to it. And the more traffic you can generate to your site, the greater the chance you have of making sales or achieving other business goals. SEO is not just about getting more traffic, however. It is also about improving the quality of the traffic that you do get. After all, what use is a ton of low-quality, uninterested visitors? SEO can help you to attract more high-quality, targeted traffic – the kind of traffic that is most likely to convert into customers or clients. So, if you’re serious about marketing your business online, then SEO should be a key part of your marketing strategy. Fortunately, there are plenty of resources out there to help you learn SEO and start putting it into practice. So what are you waiting for? Start optimising your site today!

How to track the success of your SEO campaigns

There’s no one silver bullet when it comes to tracking the success of your SEO campaigns. But, there are a few key metrics that can give you some insight into how well your campaigns are performing.

Here are a few things to track:


This is perhaps the most obvious metric to track, but it’s still important. Keep an eye on both the overall traffic to your site as well as the traffic coming from organic search results (i.e., people who found your site through a search engine).


Another important metric to track is your website’s position in search engine results pages (SERPs). You can use tools like Google Search Console and Moz’s

Tips for staying ahead of the competition in the world of SEO

Starting a new business can be daunting, especially when it comes to SEO. Here are a few tips to help you stay ahead of the competition:

Understand your audience.

• Who are they?
• What are their needs and desires?
• What problems do they need solving?
• Once you have a good understanding of your target market, you can begin to craft content that appeals to them and provides value.

Do your keyword research.

Keyword research is essential for any SEO strategy. You need to know what keywords people are searching for in relation to your business, so that you can target those keywords in your content.

Use a tool like Google AdWords Keyword Planner or Moz Keyword Explorer to help you with this process.

SEO can be a great way to help your business get more traffic and customers. In this post, I’ve shared some tips for improving your SEO strategy. If you’re looking for more information or want to learn how to apply these principles to your own website, sign up for our free webinar training. We’ll show you how to make sure your business is set up for success online!

If you want more information on how to plan, build or grow your online business, why not sign up for our online business Academy?

Kaz Johnson’s Online Business Academy is the answer to your prayers. This membership program will help you plan, build and grow your own successful online business – even if this is your first time starting an internet based company. or why not join one of the free challenges that will help you to plan, build and grow your business over at the Academy?

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2 thoughts on “What is SEO and why do businesses need it?”

  1. Howdү! Do you know іf they make аny ρlugins to asѕist
    with Search Engine Optіmization? I’m trying to get my blog to rank for some targeted keyworɗs but I’m not seeing very good success.
    If you knoᴡ of any please share. Appreciate it!

  2. It takes time, to be consistent and try using Yoast, either the free plugin or pay for the Yoast’s popular SEO plugin is a must-have for anyone who wants their website to show up higher on Google. It has five million active installations and was downloaded 350+ Million times or try the Yoast Premium plugin for SEO!

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