what you need to know when launching a new business

What you need to know before launching a new online business

If you’re thinking about launching a new online business, we have the information you need to get started.

Launching a new online business

Here are some key points that will help you in your journey:

-What is an online business? Any type of business can now be run online through a website or other digital channels like social media and email.

-How do I start my own eCommerce store? There are many platforms to choose from including Shopify, SquareSpace, Wix, Squarespace Commerce & BigCommerce. These all offer a simple setup with no coding required so it’s easy for even nontech savvy people to create their own website storefront and start selling products.

-How do I build my brand? You should establish your company values early


1. Do you have the time and resources to dedicate to your new business venture

  • Creating an online business is a lot of hard work, but it’s also exciting when things start to take off. Creating an eCommerce store, in particular, will require your attention on a daily basis. If you plan on starting up multiple businesses, or simply do not want the responsibility of one right now, start out with a blog instead. A blog is much less demanding than an eCommerce site and can be set up within minutes (allowing you to start earning money sooner!) You should definitely consider how much time you are willing to devote before making this decision.

2. What are your goals for this business, and what do you hope it will accomplish

  • Remember that achieving success in any business takes time and dedication. This is especially true when starting an online venture. Make sure you start your new ecommerce store with a solid, achievable plan. Some people start up their site simply to give away original art or design work for free. These sites may be created as blogs, offering very little for potential customers to purchase but still acting as a way to share unique content with the rest of the world. Other sites start out having more concrete goals, such as selling handmade items or cosmetics that match individual tastes while providing an outlet for creativity and self-expression. No matter what your goals are, make sure they fit into the resources (time and money) you plan on dedicating to the new business.

3. Is your topic marketable

  • The idea is great, but does anyone else think it’s a good one? Conduct some market research before investing time and effort into creating a website. If no one is interested in what you are selling, chances are they won’t become interested in looking at your site either. Think of some way that you might be able to gauge interest in the goods or services you want to start selling online (e.g., use Facebook ads to test whether there are people willing to buy if they see the product). Another idea would be using Google Analytics (find out how here: to find out how many people start looking at your pages each day—if you can’t generate more than a few views per month, it’s probably not worth trying to start an eCommerce site after all.

4. What is the potential competition

  • Creating a new ecommerce business comes with one big advantage – the opportunity to be unique! You will need to figure out what makes your company different from others in order for customers and search engines alike to start taking notice of you and your work. Using Google AdWords (https://adwords.google.com/) will help you determine whether good keyword research has been done already – that way, you know if more people are looking for your service than the business operations you’re currently thinking about going into have room for.

5. What is required to start up

  • Once you’ve decided to start an ecommerce site, start researching what will be required to get everything off of the ground (hosting, domain name, etc.). There are many ways to start a new online business these days – some may even provide a website with limited services for free! Don’t rush into making decisions – start by taking notes and getting information before putting too much effort in. Check out websites such as Hostgator and Bluehost to start looking into an easy way to start a website.

6. What are your finances and how will they affect the business

  • Finances can be tricky when starting up any new online enterprise, but they’re even more sensitive if you’re beginning one from home without much start-up money. There are ways to start out on a shoestring budget or even for free – find out what those avenues are so that you know you aren’t getting in over your head before making costly choices! Check out this article on eCommerce financing for tips on getting started with little cash behind you.

7. Where will your customers come from

  • This is a critical piece of information; start out by looking at how you might find potential customers and clients as well as what would attract them to your business if they were already online shoppers. Take some time to start coming up with answers – it’s not enough just to start writing or creating! Use some basic SEO techniques (put your best keywords in the title, use paragraphs sprinkled with relevant phrases throughout it, etc.) so that search engines start showing interest in your site before you’ve even started putting much content on it or made any physical changes to its appearance.

I hope this post has been helpful in getting you started on your journey. Remember, the most important thing is to take small steps and not be afraid of failure! The Kaz Johnson’s Challenge was created for people who are looking to start a new business or grow their current one but don’t know where to begin.

You can join here and get all the tools needed as well as access to an accountability group that will help you stay accountable with your goals while also providing support when things may not go according to plan. We’re excited about what’s next for our members and we always love hearing from those who have finished (or are still working through it!) If there’s anything else that helps answer any questions

If you want more information on how to plan, build or grow your online business, why not sign up for our Online Business Academy?

Kaz Johnson’s online business Academy is the answer to your prayers. This membership program will help you plan, build and grow your own successful online business – even if this is your first time starting an internet-based company. or why not join one of the free challenges that will help you to plan, build and grow your business over at the Academy?

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